Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
32 – 52

EP44: Facebook The Next Frontier with Nunu Ntshingila

Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change. Nunu…
11 May 2021 40 min

EP43: Data and Creative Effectiveness in Digital Marketing with Antonio Petra

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. In this episode our guest, Antonio Petra who has been in the digital and marketing environment for over 20…
28 Apr 2021 38 min

EP42: Brand Immersion Into Gaming with Garth Rhoda

In this episode we chat to Garth Rhoda, Managing Director at Detonator Media SSA & UK, Director at Africa Media Alliance SSA and AMA Digital Media UK (TAPTAP Digital), about how brands are slowly becoming immersed into gaming. Did you know, South Africa is one of the largest video game…
13 Apr 2021 35 min

EP41: Digital Ad Fraud is an Iceberg with Chris Roper and Nevo Hadas

In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience. Chris and Nevo chat to…
30 Mar 2021 45 min

EP40: SA Brands Embrace TikTok with Greg Bailie

Check out this week’s podcast with Greg Bailie where he talks to us about how brands are embracing TikTok as a marketing channel. There is no denying the splash TikTok is making by creating a new world of online sharing. The platform allows users to fully express themselves by creating…
16 Mar 2021 23 min

EP39: Customer Experience Is The Future Of Marketing with Jacqui Maroun

In this week’s podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing. Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your…
2 Mar 2021 34 min

EP38: The Impending Death Of Third Party Cookies with Sam Tomlinson

Check out this week’s podcast with Sam Tomlinson Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA - assessing the impact and providing workable solutions around this issue. The impending death of the third-party cookie…
16 Feb 2021 38 min

EP37: Media Consolidation and Martech with Marcel Matodes

Check out this week’s podcast with Marcel Matodes, Google Marketing Platform Lead for Sub-Saharan Africa, talking about media consolidation and tech. He is well known as the expert in ad tech, media buying, data and analytics. Marcel shares his views on the current media landscape in South Africa, the need…
2 Feb 2021 35 min

EP36: The Art Of Virtual B2B Selling with Shelley Walters

Happy New Year! I hope you all had an amazing break and ready to tackle 2021. 🎊 To start off the year, our first guest is Shelley Walters, Top SA Sales Keynote Speaker, and founder of The Sales Counsel (Pty) Ltd. 😱😬 We chat about the art of virtual B2B…
19 Jan 2021 32 min

2020 Final Mash-Up: Key Trends and Insights in Digital

Hey everyone, we are taking a break as we close off 2020. If you've missed out on some of our episodes, here is your chance to catch-up on the main trends, insights and recommendations as we summarise 20 episodes into one. Thank you for all the support through these hard…
17 Dec 2020 33 min

EP35: Publishers Role In Native Content with Riaan Wolmarans

In this episode our guest is Riaan Wolmarans, Head of Digital Media at Arena Holdings, overseeing the group’s digital news platforms, including TimesLIVE, SowetanLIVE, BusinessLIVE, HeraldLIVE, DispatchLIVE and Vrye Weekblad. The conversation centres around brands partnering with local publishers on native content. Native advertising is paid advertising where the ad…
1 Dec 2020 42 min

EP34: SA Lean Start-Up Story - Bottles with Enrico Ferigolli

In this episode we talk to Enrico Ferigolli, co-founder of Bottles, about an incredible story of resilience, tenacity and success. It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service. In mid 2018, Bottles…
17 Nov 2020 38 min

EP33: Creative Innovation In Social Display with Casey Saran and Danny Greeff

In this episode we talk to Casey Saran, CEO of Spaceback, and Danny Greeff, Managing Partner at RebelRebel, two leading experts in social display advertising. It is said that 86% of consumers suffer from banner-blindness, we can all relate to this. Think about it - the average person gets bombarded…
10 Nov 2020 34 min

EP32: The Impact Of Digital Marketing Within Organisations with Jan Gildemeister

In this episode we talk to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries. Digital Marketing is the advent of something fundamentally…
27 Oct 2020 34 min

EP31: Marketing Transformation In A Digital Age with Andreas Schwabe

In this episode we talk to Andreas Schwab, Lead Expert Marketing Transformation in CEMA at BCG, all the way from Munich about... you guessed it marketing transformation in a digital age. We uncover how to embrace tech and data, embed it into our everyday culture by thinking digital first, making…
13 Oct 2020 35 min

EP30: Digital Innovation & Disruption with Ya'eesh Cader

In this episode we talk to "one of the most innovative and award-winning heads in digital for the financial industry." Ya’eesh Cader, co-founder of Getlaw an online start-up legal services platform. Ya’eesh is also the head of digital & e-commerce at Sanlam Investments. Getlaw - the Uber for lawyers was…
29 Sep 2020 39 min

EP29: Programmatic Buying: Open Exchange or Private Marketplace with Ryan Eberlin

In this week’s podcast we have Ryan Eberlin, Media24 Programmatic Specialist, unravelling programmatic’s “black box” and how brands can leverage off more advanced buys. The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for both media buyers'…
15 Sep 2020 34 min

EP28: The Social Media Conundrum with Bradley Hall

In this week’s podcast, with Bradley Hall, Digital Director at PHD JHB, we are tackling the “Social Media Conundrum” - how has social media evolved to an advanced state but is still being put on a pedestal? We look at both the challenges and opportunities for brands to play in…
1 Sep 2020 43 min

EP27: Reverse Engineering Agency FTE Models with Shaneel Singh & Julian Mountain

In this episode, we talk to Shaneel Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about a hot topic, which is both contentious, and in a state of transition within the advertising industry. The traditional FTE commercial model is no longer sustainable to guarantee the survival of…
25 Aug 2020 41 min

EP26: AI Transformation Is Not Exactly Rocket Science with Brett StClair

In this week’s podcast, we chat to Brett StClair about AI transformation in SA, talking about some of the challenges he is seeing in the market in terms of adoption rate as well as roadblocks to implementation within organisations. With new tech, comes new challenges within organisations: do brands have…
11 Aug 2020 46 min
32 – 52