Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.

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EP23: Brands Becoming Publishers with Emma Odendaal

In this week's episode, we have Emma Odendaal, a passionate digital marketer, content creator, strategist and team leader with 15 years experience communicating with customers using branded content, talking about brands becoming publishers, in the content marketing space.
Content marketing has depth of meaning, can change behaviours, forge passions, develop interests and drive affinities. Make sure your content is amplified through paid media. She shares some insights into the world on content marketing and tips on how brands can get this right.

EP22: A Paradigm Shift In Events Marketing with Neo Matsau

As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the same time, it does presents a new set of opportunities for marketers to innovate and be more creative. Neo Matsau, a “polymath who believes in the power of innovation for growth", talks to us about the recent shifts in event marketing in SA, how is technology shaping and influencing these shifts and opportunities for marketers to build 360 experiences.

Neo’s contact details: neo@bamboo.johannesburg

EP21: Is Influencer Marketing Worth The Investment with Pieter Groenewald

In this weeks episode Pieter Groenewald, CEO of the Influencer Marketing Division at Nfinity Group, with over 18 years experience in the marketing and advertising industry, talks to us about the value of influencer marketing to brands - is it worth the investment? Pieter smashes some of the myths and negative perceptions around influencer marketing and provides brands with recommendations on how to approach influencer marketing as part of their marketing strategy. He unpacks the 3 different types of influencers - nano, micro and macro and provides us with key insights around the South African influencer market.

EP:20 Viva Episode 20 in 2020

Episode 20 of 2020 has been a journey, a time to look back and reflect on the last 19 episodes and everything we have learned about digital transformation along the way. It was also time to re-invent, shift and change our narrative to tell our own story. Don't miss out on listening to our mash-up taking it the next level.

EP19: The Next Wave Of Media Agencies with Jaco Lintvelt

Jaco Lintvelt, Managing Director of DDL, with 10 years experience in Digital talk to us about the next wave of Media Agencies and about the creation of Dentsu Data Lab in South Africa, the reasons propelling the change and the role media agencies will be playing in the future. The new narrative is built around data, content, creative and media. From an agency perspective, one has to adapt and go with clients on a journey.

Jaco on LinkedIn: https://www.linkedin.com/in/jaco-lintvelt-55162218/
DDL: https://www.linkedin.com/company/dentsu-data-labs-ssa/

EP18: IAB SA – The Interactive Advertising Bureau with Paula Hulley

Paula Hulley, CEO of IAB SA, with 20 years’ experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it’s make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

She gives us a sneak peak into her world and unpacks some of the big projects that her and the team are working on for 2020 and beyond.

Get more information: https://www.iabsa.net/home/
Get involved: hello@iabsa.net

EP16: Pineapple Insure-Tech with Nichole Shub

Nichole Shub from Pineapple, talks to us about the fintech start-up navigating through change as a digital first brand. Who is Pineapple as an insure-tech, what is their value proposition and how do they operate in a digital world? We unpack the Pineapple community and look at the concept of a connected community as a lucrative business model.

35 episodes

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