Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.

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EP44: Facebook The Next Frontier with Nunu Ntshingila

Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.

Nunu gives us insights into the top three trends which she believes will have a huge impact on how brands will operate both within a public and private space in the future.

You cannot afford to miss out on this conversation. Tune in now!

EP43: Data and Creative Effectiveness in Digital Marketing with Antonio Petra

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. In this episode our guest, Antonio Petra who has been in the digital and marketing environment for over 20 years, and is a specialist in strategy, marketing, analytics, and measurement will cover whether data stifles creativity or enhances it. .
Don’t miss out, tune in to the conversation now.

EP42: Brand Immersion Into Gaming with Garth Rhoda

In this episode we chat to Garth Rhoda, Managing Director at Detonator Media SSA & UK, Director at Africa Media Alliance SSA and AMA Digital Media UK (TAPTAP Digital), about how brands are slowly becoming immersed into gaming.

Did you know, South Africa is one of the largest video game markets in Africa. Gaming has overtaken the market in movies and music in the country in the last 12-18 months.

We are going to smash some stereotypes around gaming and bring you a fresh approach on how to fully leverage this platform.

EP41: Digital Ad Fraud is an Iceberg with Chris Roper and Nevo Hadas

In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience.

Chris and Nevo chat to us about the importance of digital ad fraud and how much underlying weight it really holds. Its an iceberg and we only just scratch the surface. Ad fraud is destabilising media while brands fund fake news. We learn that brands should be more demanding and investigate the quality and value within their media buying ecosystems.

Don't miss out, tune in now.

EP40: SA Brands Embrace TikTok with Greg Bailie

Check out this week’s podcast with Greg Bailie where he talks to us about how brands are embracing TikTok as a marketing channel.
There is no denying the splash TikTok is making by creating a new world of online sharing. The platform allows users to fully express themselves by creating and curating something unique in a matter of seconds. According to the 2020 Social Media Landscape, there are about 6mil users on TikTok fast catching up with other social media platforms. Tune in now and find out how brands are jumping in and being part of user generated content trough TikTok in South Africa.

EP39: Customer Experience Is The Future Of Marketing with Jacqui Maroun

In this week’s podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing.

Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your customer touchpoints in transformative ways, with positive results for customers and the bottom line.

She shares her views on the challenges being experienced by consumers and how brands can create more meaningful experiences. Don’t miss out, tune in now!

EP38: The Impending Death Of Third Party Cookies with Sam Tomlinson

Check out this week’s podcast with Sam Tomlinson Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA - assessing the impact and providing workable solutions around this issue.

The impending death of the third-party cookie is already raising widespread concerns. Industry leaders have speculated what it means for the future of advertising while technology companies must adapt to new products and solutions.

The advertising ecosystem relies on the consumer, the publisher and the marketer. Whilst all must adapt to the changing environment, the marketer is a key investor now faced with finding a solution to this challenge.
The four major challenges for marketers is going to be reach, personalisation, campaign optimisation and performance measurement.

So, how should marketers navigate? Tune in to find out!

EP37: Media Consolidation and Martech with Marcel Matodes

Check out this week’s podcast with Marcel Matodes, Google Marketing Platform Lead for Sub-Saharan Africa, talking about media consolidation and tech.

He is well known as the expert in ad tech, media buying, data and analytics. Marcel shares his views on the current media landscape in South Africa, the need for brands to consolidate media and value derived. Marcel mentions digital transformation and the readiness for brands to own the license, data privacy, tech and ownership – creative automation, audience, measurement, attribution.

Don’t miss out on this conversation.

EP36: The Art Of Virtual B2B Selling with Shelley Walters

Happy New Year! I hope you all had an amazing break and ready to tackle 2021. 🎊 To start off the year, our first guest is Shelley Walters, Top SA Sales Keynote Speaker, and founder of The Sales Counsel (Pty) Ltd. 😱😬
We chat about the art of virtual B2B selling and how salespeople can be more effective in the way they sell, covering all the do’s and don’ts. The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. Navigating the crisis requires an entirely new playbook. Shelley shares with us her insights and recommendations. 🤙🏻🔥

Find out more https://thesalescounsel.co.za/

2020 Final Mash-Up: Key Trends and Insights in Digital

Hey everyone, we are taking a break as we close off 2020. If you've missed out on some of our episodes, here is your chance to catch-up on the main trends, insights and recommendations as we summarise 20 episodes into one.

Thank you for all the support through these hard times, and we look forward to 2021 expecting to do some awesome things together. Be lekker South Africa! See you all on the flip side.

EP35: Publishers Role In Native Content with Riaan Wolmarans

In this episode our guest is Riaan Wolmarans, Head of Digital Media at Arena Holdings, overseeing the group’s digital news platforms, including TimesLIVE, SowetanLIVE, BusinessLIVE, HeraldLIVE, DispatchLIVE and Vrye Weekblad. The conversation centres around brands partnering with local publishers on native content.

Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears. That being said, native advertising can and often should be a part of a content marketing strategy. Native advertising is yet another way of reaching a highly targeted audience through great content.

Studies show that people look at in-feed native ads up to 53% more than standard banner ads. Add to this the fact that people share native ads more frequently than they share traditional ads, and that when asked, 70% want to learn about products through content, rather than traditional advertising.

EP34: SA Lean Start-Up Story - Bottles with Enrico Ferigolli

In this episode we talk to Enrico Ferigolli, co-founder of Bottles, about an incredible story of resilience, tenacity and success. It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service. In mid 2018, Bottles partnered with Pick ‘n Pay Liquor to scale their beverage delivery business and cement their place as the leading on-demand alcohol delivery servicer in the country.

Fast track to 2020, e-commerce has grown by 10% in SA, making an on-demand delivery service even more appealing. Bottles has more than doubled its reach and trebled its volume of orders this year. The company is consistently ranked as the number one app in the food and drink category and rated within the top 50 apps overall, in South Africa. To top it all off (see what we did here), Pick ‘n Pay made an announcement in November 2020 to buy them out.

If you are thinking of starting a business, already have a business, don’t miss out on this conversation.

44 episodes

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