Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.

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27
SEP

EP73: Digital Marketing Maturity with Wendy Case & Johan Walters

This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are nascent, emerging, connected and multi-moment. Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period.

In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources

The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.

It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/
07
SEP

EP72: FutureTech Media Women series: Zumi Njongwe - Nestle

In partnership with Futuretech Media, we coming to an end to our Women's series with our guest Zumi Njongwe about her journey as a leader and how she views digital transformation from a media perspective.

Zumi is passionate about being a champion of the African story and leads from the Heart. She believes that self-introspection is the fundamental basis of growth. She says, "If you want to grow and innovate, push yourself to the edge of possibility, there's nothing like working across different markets. It build your character and social skills and humbles you in the process." She has been mentored by strong women and men who have shaped her leadership style, values and passions through the years. Being surrounded by like-minded and across different spectrum of the business allows one to grow exponentially. Zumi goes on to share how Nestle is transforming digitally and some of the unique capabilities they are building to be future ready.
24
AUG

EP71: FutureTech Media Women Series: Shihaam Abrahams - Carat

In partnership with Futuretech Media, we are continuing our women’s month series with our next guest Shihaam Abrahams Client Lead at Carat about her journey as a leader and how she views digital transformation from a media perspective.

As a digital leader, Shihaam operates in organised chaos. We have to learn to adapt and adjust to the changing environment in which we operate in. She says "I have been fortunate to be mentored by some strong female leaders who have taught me about resilience and leading from the back." Shihaam plays an active role in nurturing and growing the talent pool in South Africa. She has a wealth of knowledge and wisdom to share with other leaders. To quote Sheryl Sandberg COO of Facebook, "In the future there won't be female leaders, there will just be leaders."
10
AUG

EP70: FutureTech Media Women Series: Lana Strydom - Vodacom

In celebration of Women’s month in SA, I will be chatting to some kick-ass awe-inspiring female digital leaders within the advertising industry in the coming weeks to share their incredible stories with us – their challenges, victories, & their journey to success. This series is being sponsored by Futuretech Media providing next generation technology solutions. My first digital leader is Lana Strydom Executive Head of Digital, Content and Social Marketing at Vodacom. “Digital marketing is the perfect balance between art and science. It has real business outcome.” Lana shares with us her leadership journey to date, tips on how to own your space as a female leader and tapping into her passion points. Vodacom has been 1st to test and learn when it comes to marketing automation, bringing media in-house and now with an investment in CDP. This is mainly due to Lana's relentless pursuit of digital excellence and raising the bar on digital marketing in South Africa.
20
JUL

EP69: Is SA ready to hop onto the Metaverse Train with Tymon Pinto

Our guest in this week’s podcast is Tymon Pinto, Creative Strategist at Ad Dynamo, talking to us about the Metaverse, Web 3.0, Blockchain, AR & VR and all things digital. He also covers some of the ways brands can start to tap into this space to start building a presence and learn to understand the metaverse. Last year we saw the launch of Africa’s first metaverse called Africarare, 3D virtual reality immersive hub set in Unbuntuland . It houses a metaverse marketplace that showcases African art, and provides a platform for businesses and artists to display their offerings. 149 plots of Ubuntuland sold out in less than eight minutes after being released for sale with MTN being the biggest investor of virtual land. So it’s here on our continent, let’s try and figure this out together.
04
MAY

EP68: Twitter on the Move 2022 with Larina Glorioso Erasmus

Our guest this week is Larina Glorioso Erasmus, Sales Manager for Twitter talking to us about the latest buzz around Elon Musk and the recent purpose of Twitter for a whooping R44bn and what this means for the future of Twitter. Twitter recently conducted research on Cultural trends recently and several trends which affect us globally:

1) Well-being

2) Creator Culture

3) Everyday wonder

4) One Planet and sustainability

5) Techlife

6) My identity

We touch on the cancel culture, employee advocates, new product solutions and opportunities for brands to play in this space.

Listen now and don’t forget to share this podcast.
19
APR

EP67: KFC e-commerce Capability with Nicolas Duminy final.mp3

Today we are talking to Nicolas Duminy, Director Digital & eCommerce: KFC South Africa at Yum! Restaurants International. KFC have ramped up on their transformation strategy that has grown more pressing due to needs driven by the coronavirus pandemic.

The key focus point for Yum Brands is the continued acceleration of their digital and technology initiatives across the globe, all geared toward providing customers with new and seamless ways to access their brands.

This means strengthening their ability to grow sales at a faster pace and bringing in strong diverse tech talent. Nic shares with us KFC’s e-commerce journey to date focusing on tech, data, processes and people.

Take a listen and don’t forget to share.
05
APR

EP66: Designing Data for Brand Impact with Matthys Esterhuysen

Our guest today is Matthys Esterhuysen Co-founder of Luminate, a digital consultancy focusing on evidence-based digital strategy and creative intelligence. And we will be delving into the use of intelligent data to drive brand goals.

The approach to strategically manage brands has changed significantly in the last five years as online consumer behaviour, social media interactions and platform usage have increased ten-fold. The term big data refers to the volume, velocity and variety of data that puts it beyond the scope of the traditional enterprise data analysis tools. Organizations need to be able to access and effectively analyze this data in order to manage their brands.

In this growing space, an organization must not only be able to successfully assess its brand against corporate and business objectives, but must also be able to design and implement the correct campaigns and initiatives that produce measurable value and results.

Tune in now….
22
MAR

EP65: The Silver Tech Revolution with Lynda & Marilyn

There is a perception that that elderly people and technology do not mix well. However, rising life expectancy, delaying retirement age, and active aging are redefining this demographic and their role in an increasingly digitalized society.

My two guests on the podcast today is Marilyn Hallet Social entrepreneur and Founder/Director of You’ve Earned It/YEI, a digital media platform for South African 60-plussers. The major focus of You’ve Earned It/YEI is to tackle the biggest challenges and opportunities that come with ageing. YEI serves the large community of digital-savvy South African over-60s by providing relevant, informative, educational, and on-point content. YEI also connects influential brands and service providers to older South Africans.

My next guest is Lynda Smith MD of 50+ Skills. Lynda’s 50-Plus Skills provides a forum for soon-to-be retired or retired individuals to plan their future lives, upskill, engage with like-minded individuals or contribute in terms of voluntary mentoring programmes or hands-on involvement with NPOs. 50-Plus Skills also consults with organisations to prepare their employees for their next life chapter.

And you have guessed right, today we will be looking at the trends and insights surrounding the Silver Tech Revolution and the opportunities this segment of the market presents to brands.
08
MAR

EP64: Discovery Insure Challenger Brand Talk Digital with Precious Nduli

Our guest today is Precious Nduli Marketing Executive for Discovery Insure, a challenger brand in South Africa and she is going to be talking us about their digital transformation journey, and the progress made to date.

One of the core values within Discovery is Innovation coupled with a fast innovation cycle. Build. Test. Iterate. The true test of a challenger brand is the traction that we get and we have gained significant traction with a unique, differentiated model.

Discovery Insure is in the top 5 within 10 years, 6bn in premium income covering nearly 300k vehicles. The role of analytics in marketing has grown. Every decision in marketing needs to be data driven. We adopt an insurgent mindset by removing barriers & bureaucracy as much as possible.

Listen in and find out the rest of the conversation with Precious.
Don’t forget to share and follow our channels.
22
FEB

EP63: Integrated Marketing within Digital Transformation with Sadika Fakir

Our guest today is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation.

According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in digital media. Due to COVID and shifting consumer behavior, we have seen a decline in spend in TV, radio, OOH, print and cinema but a huge increase in digital spend, especially in streaming digital video and audio channels.

As marketers, we still use the “traditional” and “digital” terminology in large part because the market still talks in this lexicon. But the reality is that we have moved on to thinking about channels in terms of the strategies and messaging we are planning. We have also begun using the term “tradigital” when referring to traditional media that now offers digital components.

Today we will explore this new integrated marketing space and delve into what the future looks like…. Tune in now.
08
FEB

EP62: Leading Organisations Through Digital Marketing Transformation with Daniel Courtenay

On today’s podcast we are talking to Daniel Courtenay, Executive Head of Group Digital Marketing at MultiChoice. He started working in digital when ad networks was still a thing, with extensive experience across programmatic and media platforms. He joined Multichoice in 2020 and has been leading the DMT journey ever since.

Today we are going to look at DMT from an organizational maturity point of view with the understanding that success cannot be achieved if the organization is not prepared to evolve. MultiChoice started their Digital Maturity Journey 18 months ago with the aim to consolidate, drive efficiencies, get closer to partners, get better at measurement and reporting and positive ROI.

Listen to get the inside scoop on how they achieved this in a short space of time.

73 episodes

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