Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.

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EP55: Brands Operationalising First Party Data with Nicholas Leighton

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.

My guest this week is Nicholas Leighton, Account Executive at Adobe South Africa, and we will be talking about how brands can operationalise first-party data.

Adopting a first-party data strategy requires a more staged approach. It should form part of your digital marketing maturity journey in addressing the four accelerators to change. In this episode we get to explore the different options available to marketers and discuss a more practical approach for brands to consider.

Start listening now.

EP54: The Race To Digital Marketing Maturity In SA with Lorraine Landon and Bridget Ngcobo

The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.

Our guests this week - Lorraine Landon Specialist Lead for SSA at Google and Bridget Ngcobo, Banking Industry Manager. Our host Audrey chats to these wonderfully smart humans about the state of digital marketing maturity in South Africa and they cover some of the challenges brands are being faced with digging into the findings from the latest BCG/Google Report.

All brands have access to a free online DMM Assessment Tool which can determine your level of maturity starting from Nascent to Multi-moment.

Get mature, get listening now!

EP53: The Challenge Of Attention In Modern Marketing with Mike Follett

Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention.

This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now.

EP52: The Next Generation of Conversational Commerce with Kyle Oosthuizen and Daniel 'O Brien

This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.

Whilst "Conversational Commerce" aka c-commerce is not a new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape.

The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.

EP51: The Power of Audio with Kat de Sarigny

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.

Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes. She is an all-round energetic animal lover who believes in kindness-always and the power of great music.

We get to talk about the power of audio and opportunities for brands to tap into the future. The power of audio enhances everyday life… listen now!

EP50: The Role and Mandate of the CMO In Digital Transformation with Donovan Neale-May

Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.

Marketing has never been more complex than right now. Sweeping advances in technology and digital has revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic has certainly raised expectations for marketers.

As someone once said “Resistance is futile!” Like it or not, technology & data will continue to be an increasingly important aspect of running a modern marketing function. Tune in now.

EP49: The Marketers Measurement Dilemma with Neil Pursey

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.

Start with measuring paid, owned and earned media. Listen now.

EP48: KHULA! Inputs Marketplace with Karidas Tshintsholo

Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.

Khula! is a digital ecosystem of platforms that connect & enable role players in the agricultural and food value chain to grow their businesses: through an e-commerce marketplace, trade platform and digital support service for funders & farmers. The organisation envisions a connected & inclusive food system that can support the growing need for sustainably and responsibly sourced and produced food around the world;

Khula! Inputs Marketplace is built to support farmers (of all sizes and anywhere in the country) to easily & efficiently access certified agricultural inputs and services from leading industry players.

Our guest today is Karidas Tshintsholo, founder and CEO of Khula!, who will be talking to us about just this.

EP47: Experience Transcends Communication with Haydn Townsend

The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.

Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs to enable them to achieve their desired outcomes.

This is the Business of Experience aka BX. BX is very much a new category of leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.

Our guest today is Haydn Townsend Managing Director at Accenture Interactive who will be talking to us about this new concept of BX and how businesses need to adapt to the new playing field.

EP46: Franc-ly Speaking FinTech Startup with Sebastian Patel

In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa.

Franc was born in 2018 when an engineer, actuary, investment guru and tech wiz shared a common idea of making investing affordable, accessible and social. It is a digital first, app based solution…Sebastian takes us through the details, so download the podcast and find out the story behind this successful Fintech start-up now.


EP45: Uber Eats Sustainable Innovation In Virtual Restaurants with Daniele Joubert

Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa.

Creating the future of food delivery takes empathy, innovation, and an appetite for complex logistical challenges. Uber Eats taps into the phygital space of taking the restaurant seamlessly into homes with the use of technology.

We will delve into some of the local insights and stories surrounding Uber Eats and why this business model is gaining traction in SA.

EP44: Facebook The Next Frontier with Nunu Ntshingila

Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.

Nunu gives us insights into the top three trends which she believes will have a huge impact on how brands will operate both within a public and private space in the future.

You cannot afford to miss out on this conversation. Tune in now!

55 episodes

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