EP64: Discovery Insure Challenger Brand Talk Digital with Precious Nduli
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Our guest today is Precious Nduli Marketing Executive for Discovery Insure, a challenger brand in South Africa and she is going to be talking us about their digital transformation journey, and the progress made to date.
One of the core values within Discovery is Innovation coupled with a fast innovation cycle. Build. Test. Iterate. The true test of a challenger brand is the traction that we get and we have gained significant traction with a unique, differentiated model.
Discovery Insure is in the top 5 within 10 years, 6bn in premium income covering nearly 300k vehicles. The role of analytics in marketing has grown. Every decision in marketing needs to be data driven. We adopt an insurgent mindset by removing barriers & bureaucracy as much as possible.
Listen in and find out the rest of the conversation with Precious.
Don’t forget to share and follow our channels.
One of the core values within Discovery is Innovation coupled with a fast innovation cycle. Build. Test. Iterate. The true test of a challenger brand is the traction that we get and we have gained significant traction with a unique, differentiated model.
Discovery Insure is in the top 5 within 10 years, 6bn in premium income covering nearly 300k vehicles. The role of analytics in marketing has grown. Every decision in marketing needs to be data driven. We adopt an insurgent mindset by removing barriers & bureaucracy as much as possible.
Listen in and find out the rest of the conversation with Precious.
Don’t forget to share and follow our channels.
