EP75: Brands tapping into AR with Johan and Chris
Chris joined Zappar, a UK based technology company specialising in augmented reality and computer vision, over 6 years ago. Augmented Reality allows users to experience the real world in an enhanced 3D version wherein one can find interactive digital elements. An AR app will facilitate visual, auditory, and other sensory interactive information in real-world ecosystems to enhance the experience for users. We will be demystifying AR and some of the jargon associated with it, how it can be used to build on your Metaverse strategy and connect with customers in a more meaningful way.