EP73: Digital Marketing Maturity with Wendy Case & Johan Walters
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
• Building a virtuous cycle around first-party data
• Developing a true end-to-end measurement capability across channels, using predictive models
• Setting up agile performance loops based on a test-and-learn approach
• Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/