EP57: The Convergence Of Creative And Media with Ryan Sauer

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Our guest today is Ryan Sauer MD of King James Group in JHB and the topic for conversation is: The convergence of creative and media.

We are seeing the rise of Adtech, Martech and possibly MADtech and a backward integration into creative. The disruption we focus on is how creative agencies are going to integrate into Adtech looking at automation, new process, capabilities and pricing models.

Tune in now for more.

9 Nov 2021 English South Africa Marketing

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