EP29: Programmatic Buying: Open Exchange or Private Marketplace with Ryan Eberlin
In this week’s podcast we have Ryan Eberlin, Media24 Programmatic Specialist, unravelling programmatic’s “black box” and how brands can leverage off more advanced buys. The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for both media buyers' and advertisers. Marketing is most effective when you’ve achieved the three R’s - the right message, to the right person, at the right time, but doing this at scale, and in real time, can be challenging. Programmatic buying is changing that by delivering higher levels of targeting, relevance, efficiency and impact.