Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
52 – 72

EP25: Brand Safety New Rules New Opportunities with Stevan Randjelovic

In this episode we chat with Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose…
28 Jul 2020 30 min

EP24: How Nando's Keeps Their Fans Warm Online with Doug & Darren

In this episode we fire it up with Doug Place, Nando’s CMO & Darren Hampton, GM of Digital Marketing & eCommerce. We talk about Nando’s keeping their fans warm online and discuss some of the challenges in running a restaurant during the COVID-19 pandemic – what happened in March during…
15 Jul 2020 47 min

EP23: Brands Becoming Publishers with Emma Odendaal

In this week's episode, we have Emma Odendaal, a passionate digital marketer, content creator, strategist and team leader with 15 years experience communicating with customers using branded content, talking about brands becoming publishers, in the content marketing space. Content marketing has depth of meaning, can change behaviours, forge passions, develop…
8 Jul 2020 29 min

EP22: A Paradigm Shift In Events Marketing with Neo Matsau

As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the…
1 Jul 2020 42 min

EP21: Is Influencer Marketing Worth The Investment with Pieter Groenewald

In this weeks episode Pieter Groenewald, CEO of the Influencer Marketing Division at Nfinity Group, with over 18 years experience in the marketing and advertising industry, talks to us about the value of influencer marketing to brands - is it worth the investment? Pieter smashes some of the myths and…
22 Jun 2020 32 min

EP:20 Viva Episode 20 in 2020

Episode 20 of 2020 has been a journey, a time to look back and reflect on the last 19 episodes and everything we have learned about digital transformation along the way. It was also time to re-invent, shift and change our narrative to tell our own story. Don't miss out…
10 Jun 2020 5 min

EP19: The Next Wave Of Media Agencies with Jaco Lintvelt

Jaco Lintvelt, Managing Director of DDL, with 10 years experience in Digital talk to us about the next wave of Media Agencies and about the creation of Dentsu Data Lab in South Africa, the reasons propelling the change and the role media agencies will be playing in the future. The…
3 Jun 2020 32 min

EP18: IAB SA – The Interactive Advertising Bureau with Paula Hulley

Paula Hulley, CEO of IAB SA, with 20 years’ experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it’s make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward…
28 May 2020 30 min

EP17: Entrepreneurs Thriving During An Economic Downtime with Alysia Silberg

Alysia Silberg, Founder & General Partner of Street Global Venture Capital, a seed-stage firm based in San Francisco, self-made multi-industry entrepreneur & techpreneur, will be talking to us about her journey to Silicon Valley and her advice to South African entrepreneurs in surviving and thriving during this economic downtime.
20 May 2020 46 min

EP16: Pineapple Insure-Tech with Nichole Shub

Nichole Shub from Pineapple, talks to us about the fintech start-up navigating through change as a digital first brand. Who is Pineapple as an insure-tech, what is their value proposition and how do they operate in a digital world? We unpack the Pineapple community and look at the concept of…
13 May 2020 41 min

EP09: COVID-19 with Monique Claassen

Monique Claassen, Head Client Service Director at Kantar SA talks about how brands are navigating through COVID-19 in in South Africa and gives great tips and perspectives on what our next approach should be.
22 Apr 2020 31 min

EP07: The Attention Economy And Its Impact On Media with Donald Mokgale

Donald Mokgale, MD of Carat Possibilities, talks to us about the Attention Economy and it’s impact on Media. Robust discussion around how we are still fighting for the consumer’s attention in the last 10 years and how we are evolving in the future. SA is still TV led but we…
22 Apr 2020 38 min

EP06: Women In Digital with Nachanza Chaz Malambo

Chaz, Group Account Executive at Verizon Media, talks to us about Women in digital. In this episode she talks to us about the active role women are playing with the digital environment. There is no reason why women can’t upskill themselves and adopt a more curious mind. As a collective,…
22 Apr 2020 26 min

EP05: The Missing Ingredient In Performance Marketing with Wayne Bishop

Wayne Bishop, MD of PHD Media talks to us about the missing ingredient in performance marketing. In this episode he defines Performance Marketing in its current state, the role of brand and creative in performance supported with learnings and interesting concepts like “short-termism” and “cultural imprinting.” But to get this…
21 Apr 2020 33 min
52 – 72