EP18: IAB SA – The Interactive Advertising Bureau with Paula Hulley

Paula Hulley, CEO of IAB SA, with 20 years’ experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it’s make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

She gives us a sneak peak into her world and unpacks some of the big projects that her and the team are working on for 2020 and beyond.

Get more information: https://www.iabsa.net/home/
Get involved: hello@iabsa.net