EP07: The Attention Economy And Its Impact On Media with Donald Mokgale
Donald Mokgale, MD of Carat Possibilities, talks to us about the Attention Economy and it’s impact on Media. Robust discussion around how we are still fighting for the consumer’s attention in the last 10 years and how we are evolving in the future. SA is still TV led but we are starting to see the attention increase in mobile and digital. Always follow the consumer.