The DOC and the GURU

EP74: One of South Africa's most recognizable and charismatic media personalities - Jeremy Maggs

Jeremy Maggs – Is that your final podcast? The man needs no introduction. Veteran TV news anchor Jeremy Maggs is without doubt one of South Africa's most recognizable and charismatic media personalities. As the iconic face of eNCA News and the host of the massively successful TV gameshow Who wants…

5 May 2021 37 min

EP73: One of SA's Marketing Rising stars. Brand Custodian at Mobile Guardian - Robyn Hobson

On this week’s episode of The DOC & The GURU Podcast, we chat to another one of SA’s Marketing Rising Stars, Robyn Hobson, the Brand Custodian at Mobile Guardian where she is responsible for both marketing and sales. We discuss the important work that Mobile Guardian is doing, as a…

28 Apr 2021 33 min

EP72: Zero Ratings & the 6 Prawn Theory - Kelvin Storie

There is no terrain on the traditional media landscape that has been more scrutinized than TV expenditure. Every cent. Every spot. Every rating point has to be accounted for. TV post campaign analysis has virtually created the twilight zone that is media auditing. So what happens when you buy a…

21 Apr 2021 34 min

EP71: Founder of the boutique media agency Magnetic Connection and co-founder of G2 Connection - Virginia Hollis

When it comes to TV sponsorship the TV viewer’s no fool. She’s your wife. Should James Bond drive a Toyota? Is Heineken Zero really a beer? Is it okay to pinch someone’s bum on Clubhouse? All this and more on the Doc and Guru podcast this week. In this episode…

15 Apr 2021 38 min

EP70: You can take the Man out of the Media but you can't take the Media out of the Man - Mike Leahy

In wild rollicking ride across the media landscape from the brothels of Pompei to the darkest corners of Awkward Park, we unpack the latest trends in media inflation and reveal some of the darkest secrets of SABC TV buying in the 70s. Was Churchill right? The longer we look back…

14 Apr 2021 40 min

EP69: Wrap-up of the Marketing Achievement Awards and winner of the Rising Star of the Year Award - Serisha Pillay

On this week’s The DOC & The GURU Podcast, we wrap-up the recent Marketing Achievement Awards by highlighting and discussing a few of the winners and the lessons that we can learn from them. So hear about how the Top of the Class impressed 60 judges in 15 categories by…

7 Apr 2021 39 min

EP68: Creatrix and Wanda B Lazarus - Storytellers to the Stars

Are you all sitty comftybold two square on your botty? Then I'll begin! Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the…

31 Mar 2021 34 min

EP67: Marketing Research Foundation: Johan Koster - Mapping out the future of marketing with MAPS

For some #marketers #advertisers and #media strategists in Mzansi the demise of AMPS in 2015 is viewed as the end of the world. For others it signals the start of a Brave New World. Either way the reality is that the post-AMPS media and #research landscape consists of a range…

24 Mar 2021 29 min

EP66: BRC and Ipsos - RAMS 2021: Ditching the Diary

On this episode of The Doc and The Guru podcast Broadcast Research Council CEO Gary Whitaker explains how the new Radio Audience Measurement Survey (RAMS) will ensure audio and radio listening measurement will be made Future Ready in 2021. For the past few years the quarterly release of RAMS listenership…

23 Mar 2021 33 min

EP65: Marketer of the Year Finalist - Thulani Sibeko (Standard Bank)

In our 5th and final episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Thulani Sibeko, the Chief Brand and Marketing Officer at the Standard Bank Group. So listen in to hear from the Best of the Best…

17 Mar 2021 35 min

EP64: Marketer of the Year Finalist - Bernice Samuels (MTN)

In the 4th episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Bernice Samuels, the Group Marketing Executive at MTN. So listen in to hear from the Best of the Best as we cover a range of interesting…

15 Mar 2021 36 min

EP63: Marketer of the Year Finalist - Doug Place (Nando's)

In the third episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Doug Place, the CMO of Nando’s Africa, Middle East and India. So listen in to hear from the Best of the Best as we cover a…

10 Mar 2021 31 min

EP62: Marketer of the Year Finalist - Khensani Nobanda (Nedbank)

In the second episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Khensani Nobanda, the Group Executive for Marketing and Corporate Affairs at Nedbank. So listen in to hear from the Best of the Best as we cover…

8 Mar 2021 34 min

EP61: Marketer of the Year Finalist - Heidi Brauer (Hollard)

This is the start of a 5-part mini-series on the Marketer of the Year Finalists at the year’s Marketing Achievement Awards, and we kick off by chatting with Heidi Brauer, the CMO of Hollard. So listen in to hear from the Best of the Best as we cover a range…

3 Mar 2021 32 min

EP60: Voted the Most Admired Creative Leader in SA 2020 - Peter Khoury (TBWA Hunt Lascaris)

On this episode of The DOC & The GURU Podcast, we chat with Peter Khoury, the Chief Creative Officer at TBWA Hunt Lascaris, and congratulate him on recently being voted the Most Admired Creative Leader in SA 2020 - AdFocus Industry Leader of the Year 2020 FM AdFocus Awards –…

24 Feb 2021 35 min

EP59: Karin du Chenne - Chief Growth Officer Kantar AME – The global trends shaping media & communications.

As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It's never easy to predict, and especially so this year. This week on The Doc and The Guru Podcast we chat with Karin du Chenne - Chief…

22 Feb 2021 36 min

EP58: AFSTEREO - From Zero Tolerance to Content & Context Analysis

Zero tolerance for any form of ad-fraud is a cornerstone of the WFA Global Media Charter. There must be compensation for any and all forms of media non-delivery. Against that backdrop the need for third party verification would seem to be self-evident. And yet auditing and campaign tracking is by…

17 Feb 2021 33 min

EP57: Actionable marketing and advertising insights for the South African market, and all things media and research

If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of…

9 Feb 2021 34 min

EP56: The first online edition of Marketing to South African Consumers - James Lappeman

Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook? In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers. Published by the UCT…

3 Feb 2021 32 min

EP55: The South Africa we all want to live in - Ryland Fisher

This week on The Doc and The Guru Podcast we chat with iconic editor, journalist, columnist and author Ryland Fisher about the newly published book of the same name The South Africa we all want to live in. https://booklounge.co.za/product/the-south-africa-we-want-to-live-in-compiled-by-ryland-fisher/ One of the pioneers of community journalism in the 1980s Ryland…

27 Jan 2021 35 min