EP57: Actionable marketing and advertising insights for the South African market, and all things media and research

If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of Marketing Research Foundation MRF MAPS database and Sifiso Palala CEO of Plus94 Research about the recent PAMRO online conference which unpacked the theme of Actionable insights for Africa.

In this podcast we talk about actionable marketing and advertising insights for the South African market, and all things media and research. From SEM segmentation to the sustainability of face to face interviewing and the viability of passive audience measurement in Africa.

What does the future hold for independent home-grown African research groups? Can they compete with the big players in a post Covid19 landscape where the high tech and online research formats challenge the sustainability of traditional face to face interviews.

Not sure how the Plus94_MAPS face to face interview plays out in the real world? Check out the Plus94_MAPS link draw your own conclusions.

Listen in and subscribe #free to the Doc and Guru podcast each week for more unique insights on #marketing #advertising and #media in South Africa.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.