EP56: The first online edition of Marketing to South African Consumers - James Lappeman

Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook?

In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers.

Published by the UCT Liberty Institute of Marketing in collaboration with the Centre for Innovation in Learning and Teaching at the University of Cape Town and the International Development Research Centre, Ottawa, Canada this edition of Marketing to South African Consumers is available as a free download. Just click on the link.

Marketing to South African Consumers is written by marketing academics, professionals and students and is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

Listen and #subscribe #free to The Doc and The Guru as we chat with James Lappeman about some of the highlights of the book and how UCT Liberty Institute of Marketing is preparing marketers for the challenges that we face in a digital post #Covid19 landscape.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#marketing #UCT #southafricanconsumer