EP71: Founder of the boutique media agency Magnetic Connection and co-founder of G2 Connection - Virginia Hollis

When it comes to TV sponsorship the TV viewer’s no fool. She’s your wife.

Should James Bond drive a Toyota? Is Heineken Zero really a beer? Is it okay to pinch someone’s bum on Clubhouse? All this and more on the Doc and Guru podcast this week.

In this episode of the Doc and The Guru podcast we chat with Virginia Hollis. The founder of the boutique media agency Magnetic Connection and co-founder of G2 Connection, an agency which specialises in providing clients with curated content and sponsored brand integration into TV shows.

Mzansi’s First Lady of Media answers some of our questions and concerns about sponsored content on TV. Is TV sponsorship still a soft media option or can it be used to drive measurable outcomes? Well it seems like shoppable media and TV sponsorship are not mutually exclusive after all.
So listen in and subscribe #free as we talk about the sponsorship principle Buy Small and Leverage Big and the need to ensure that your branded sponsorship is written into the script and creative narrative right from the start.

You might be able to get James Bond to drive a Toyota but remember - the TV viewer’s no fool. She’s your wife. With apologies to David Ogilvy.