EP65: Marketer of the Year Finalist - Thulani Sibeko (Standard Bank)
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In our 5th and final episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Thulani Sibeko, the Chief Brand and Marketing Officer at the Standard Bank Group. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about one of his biggest and bravest projects (compounded by Covid and lockdown) being the repositioning of Standard Bank and the new tag line of ‘It Can Be’. We discuss how it happened, the thinking behind it, the link to the business purpose of driving Africa’s growth, and Thulani’s comments around dreamers, believers and doers.
And then another big and very public decision was to exit the high-profile Cricket South Africa sponsorship. We chat about the decision that led to it and where is he going to focus his sponsorships now, especially with the emotional attachment that ‘passion branding’ and sponsorship brings to fans (customers) etc.
We also talk about Thulani’s approach to marketing with a particular emphasis on internal marketing and how he includes all employees to buy-in and ‘live and love the brand’. He also shares some valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & the GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#marketing #media #awards
Amongst other things, we chat about one of his biggest and bravest projects (compounded by Covid and lockdown) being the repositioning of Standard Bank and the new tag line of ‘It Can Be’. We discuss how it happened, the thinking behind it, the link to the business purpose of driving Africa’s growth, and Thulani’s comments around dreamers, believers and doers.
And then another big and very public decision was to exit the high-profile Cricket South Africa sponsorship. We chat about the decision that led to it and where is he going to focus his sponsorships now, especially with the emotional attachment that ‘passion branding’ and sponsorship brings to fans (customers) etc.
We also talk about Thulani’s approach to marketing with a particular emphasis on internal marketing and how he includes all employees to buy-in and ‘live and love the brand’. He also shares some valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & the GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#marketing #media #awards
