The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit
#Marketing #Media #Advertising #SouthAfrica #Podcast

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EP159: Wellness, Talent Dating, Strategic Bus Development and Corp Innovation

We discuss all of these and a whole lot more on this week’s The DOC & The GURU Podcast, as we welcome Melanie Sarjoo into the studio. Having just finished a 5-year stint at a major advertising group, Melanie shares her experiences as well as ideas on her New Next.

We chat about how change brings growth and new opportunities – if you are open to it. On DEI, Melanie asks why there aren’t more women heading up the creative function, or for that matter, the entire agency and what can be done about this. She also touches on her personal journey and shares about the Foundation for Inclusive Education and urges that more people with disabilities be employed in the advertising and media industry.

We also touch on culture, remote work, and the importance of understanding and embracing the human side of business; with heart and compassion, whilst showing up differently. With some of her life’s lessons…

So, this is again another end-to-end episode of The DOC & The GURU Podcast that you really don’t want to miss.

#change #reinvention #opportunity #advertising #media

EP158: Leadership is not a Title; it is Positive or Negative Influence-Blanchard

As you have come to expect with The DOC & The GURU Podcast, this week is again action-packed as we cover a host of interesting and critically-important topics, when chatting with Jayson Naidoo and Vivien Katzav of the newly-formed Blanchard South Africa.

From the classic and best-selling ‘The One Minute Manager’, Ken Blanchard and his team at The Ken Blanchard Companies have built one of the world’s leading training and development companies over the past 40 years; that is now even easier to access than ever before.

In this episode, we cover both generic and SA-specific challenges as well as some of the world-class educational products and services that are available (in multiple formats). Our chat includes government and societal ills, the corporate market, student engagement, iconic leadership, and are you truly a Servant Leader (listen in to take the quiz) as well as a whole lot more…

With the ongoing challenge to nurture great leaders for today and tomorrow, Blanchard continues to invest in research and design around leadership. In taking this message around the country, Viv is presenting ‘Leadership Malpractice – A South African Perspective’ at a free business breakfast next week. So, if you are in the JHB area, this is a great opportunity to get a sense of what Blanchard can offer you and your company (the link is in the comments below to reserve a seat).

So, as we always say - be part of the conversation and don’t miss out, by listening to another great episode of The DOC & The GURU Podcast.
#leadership #training #learning #development #performance

EP157: Phansi Marshall McLuhan. Phansi! - DEI and the Pendoring Awards

This week on the Doc and Guru podcast we chat with Nkgabiseng Motau Chief Creative Officer at Think Creative Africa and Jury President of the Pendoring Awards 2022. Nkabiseng is joined in studio by Eben Keun General Manager of the #PendoringAwards22 and Chief Brand Architect of Breinstorm Brand Architects.

Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendorings has continued its evolution towards fully inclusive linguistic and cultural representation. And they have UNESCO endorsement to prove it. The awards are now open to all indigenous languages and extend beyond advertising to include inter alia books, music videos and social media content.

More than 60 years ago Marshal McLuhan coined the phrase that has done so much to commoditize media and fuel the race to the bottom for cultural and contextual nuance in advertising.
The medium is the message.
But if we are to succeed with fundamental transformation in advertising and media, or better still transfiguration, then we need to embrace a new reality. When it comes to cultural expression in advertising and media the new reality is that
The message is the medium.

The World Federation of Advertisers (WFA) guide to Diversity and Representation outlines 4 clear themes to explore for DEI
• Inclusive Audience Planning
• Supporting Diverse Voices
• Balancing Brand Safety
• Measuring Success
In a fractious and increasingly divided South Africa, fostering a diversity of voices is a critical imperative.

Join us this week on the Doc and Guru Podcast as we pose the question to the Pendoring Award team
Can we really have sustainable industry transformation without fostering cognitive and cultural diversity?

EP156: RDL. ARRRT. CHIRPS. ROOTS. - What's in research name?

This week on the Doc and Guru podcast we chat with Lynne Krog - Senior Research Strategist and Kamogelo Aphane - Corporate Affairs Manager at Spark Media about the release of their latest media and marketing database ROOTS 8.0

Under its various noms du rechercher ROOTS research has been conducted regularly since the ‘80s. The latest release ROOTS 8.0 dissects at a granular level the media consumption and retail behaviour of 97 communities across key economically active areas in South Africa.

23,000 interviews were conducted with people who receive a local community paper that is either delivered to the home, sold or bulk distributed, and the database delivers insights into the lives of over 9 million adults living in 3,9 million homes.

From Polokwane to Plett.

The increasingly problematic limitations of traditional F2F research, particularly under-reading at the top end of the market, have necessitated a new hybrid research methodology for ROOT 8.0. But as Lyn Krog puts it there has been “an evolution in the way we asked the questions – not an evolution in the questions themselves”. So ROOTS 8.0 stacks very neatly on top of its predecessors in building a solid foundation for effective advertising and media planning in the retail landscape.

How has Covid19 changed the retail landscape?

On the eve of Black Friday is ‘Deal Hunting’ still a function of Have-not Households only?

And what is really happening in Phuzamaritzburg?

To find out, listen in to this episode of the #DocAndGuru podcast and find out how you can access agile and actionable insights from this important #OpenSource marketing and media database from Spark Media.
Let’s keep talking!

EP155: Media strategy in the next Pepsi Generation - Arabang Makaza

This week on the Doc and Guru podcast we chat with Arabang Makaza - Senior Manager Media Strategy, Planning & Buying at MTN - about her journey across the South African media landscape since the first dawn of democracy in South Africa.

The launch of Pepsi in the early 90s was a defining moment for the local marketing and media industry. Centred on an unswerving commitment to grass roots empowerment, from informal trade distribution to advertising messaging, and even the structure of the agency team, Pepsi laid down a marker for their brand vision in the New South Africa.

And Arabang was part of the Pepsi vision from Day 1.

In this episode you can find out just how we have fared with respect to empowerment over the past 3 decades. Much is being made in the industry about the need to for people to “pass the baton” of media skills but is enough being done to ensure that the next generation is actually ready to run the next leg of the media relay without dropping baton? As Alice in Wonderland said to the MAC Charter

"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"

Or was that the Mad Hatter?

Where does the baton change take place for media in a Full-Funnel media landscape? If you can’t do digital in a traditional way, is it equally fair to say you can’t do traditional in a digital way? Indeed, when it comes to the Metaverse things get curiouser and curiouser said Arabang.

Stay grounded. Stay curious. Arabang Makaza talks about the importance of doing media with passion and setting out to learn something new about your craft every day.

Join us this week on the Doc and Guru Podcast. Available #free on all major listening platforms.

EP154: You'll never work alone - A conversation with Colin Ramparsadh

This week on the Doc and Guru Podcast we chat with the one of South Africa’s most experienced and well-respected media figures - Colin Ramparsadh Business Unit Manager at The MediaShop.

A great team player over the years, Colin is also a passionate and vociferous Liverpool supporter. It’s quite ironic then that the quiet man of media has over the years earned the respect of his peers by being, the undisputed champion of well-reasoned media decision making.

An equally avid Bollywood enthusiast, Colin has been passionate about movies from an early age. In fact Colin was “almost born in a cinema”, so it’s quite fitting that he started his media career with Cinemark during the golden age of cinema advertising.
In this podcast Colin Ramparsadh talks about his media journey over the past 4 decades and his technique for embracing change and remaining relevant in the new mediaverse.

Media strategists in South Africa are at a watershed moment.
In this #DocAndGuruPodcast with Colin Ramparsadh we reflect on the road ahead and some of the critical interventions that need to take place if we are truly going to embrace transformation and survive as a competitive media industry.
So when it comes to media strategy, can we continue to use linear models to explain and predict consumer media-behaviour, or should we be thinking in terms of concentric circles? Is it more important to keep your strawberries in a row or to play with the clay?

In fact, when we consider the continuing obsession many South African strategists have with media trends emerging from Western Europe and North America, rather than markets like India, Brazil and Indonesia, we need to pose the question – are we even playing with the right clay?

In the sporting world the one accolade that we reserve for the best of the best is that we refer to them by one name. Messi. Ronaldo. Rafa. Tiger.
So take a deep breath. Tune in. And listen to Colin this week on the #DocAndGuruPodcast.
Because for all of us in the media industry, there is only one Colin.

EP153: Media integration and Brilliant Basics - A conversation with Sadika Faki

This week on the Doc and Guru Podcast we chat with Sadika Fakir – Integrated Media and Digital Director at Tiger Brands.

When it comes to media surely full funnel is simply that - full funnel? So at first glance a title like Integrated Media and Digital seems something of a contradiction in terms. To be sending out a mixed signal. A bit like asking for a boerewors roll at a vegan braai.

Whether it’s a financial juggernaut or a frisky FMCG mix, one of the pillars of successful client-side media management is facilitating open and agile engagement, not only with media agencies, but also with media owners.
Listen in and find out why, when it comes to corporate titles, all is not quite what it seems at first glance. Internal structures and internal processes are not always the same thing.

How do you take a technical specialisation like media – that is normally agency based – and start operating it in the corporate space? Is there a difference between managing an in-house media facility and managing the interface between 3rd party media-agency suppliers?

Sadika outlines some of the key performance criteria for effective channel strategy and for maintaining homeostasis between media creativity and robust procurement in the POE model.

Is the media planning process really just all about Brilliant Basics and is Brilliant Basics the same as being Best in Box?

Listen in free this week to the Doc And Guru Podcast in conversation with Sadika Fakir.

EP152: Understanding People and Inspiring Growth with Kantar

This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.

In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.

It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.

We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.

Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.

#insights #brandgrowth #marketing

EP151: Just call me Tshif - Bringing Power to the People

This week the Doc and Guru Podcast is in conversation with Tshifhiwa Mulaudzi – Managing Director of MSG Group Sales

Established as part of MSG Afrika Investment Holdings, with a vision to own and operate companies in broadcast media and content provision, MSG Group Sales represents two of Mzansi’s rising star radio stations Power 98,7 and Capricorn FM.

In reflecting on the heyday of media research in Mzansi, we pose the question “is Mzansi still the gateway to media research in Africa”?

As Tshif says, data is currency, but with a Masters in Research Psychology he is one of very few people in the media industry who is equipped to talk media research beyond the numbers. Is there too much emphasis on research reliability in a fragmented media landscape and not enough emphasis on validity? For instance trust is emerging as the critical catalyst for successful communication on radio.

At the end of the day though it’s all about commercialising an audience. Or is it? Radio is such an critical communication platform in Africa and South Africa that all radio stations carry a burden of PBS to some degree. Particularly going into an election.

Listen in and find out how MSG Group Sales goes go about building trust and engagement amongst the listeners of Power 98,7 and Capricorn FM.

Can you put a price on trust? Find out this week on The Doc and Guru Podcast.

EP150: Celebrating 150 Episodes with the Nahana Communications Group

Can you believe it – The DOC & The GURU Podcast celebrates 150 episodes this week! And we have another great two guests in studio, as we welcome Ayanda Mda and Papikie Seopa from the Nahana Communications Group to chat all about the important aspects of staff learning and development.

So if you would like to know what skills and attributes are needed to thrive in one of the biggest advertising and media groups, then this is the episode for you. Here Ayanda and Papi chat about the importance of curiosity (of both the industry and your clients’ business), agility and flexibility as you are open, keen and able to constantly learn new things, embracing diverse points of view and avoiding ‘boxing’ yourself in.

We also discuss the power of culture, living values, audacious sessions and how to ‘empower and empassion’. This all fits into a framework of exceptional processes that are constantly applied throughout the Group and married with great, thoughtful and compassionate leaders.

Again, it’s a great episode of The DOC & The GURU Podcast!

#learning #skills #development

EP149: Cruising in the TV FAST lane with Strini Naicker - to SVOD and beyond!

This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.

Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.

In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.

How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.

So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast.

EP148: Mediamark COMMvibe: Bridging the Community Radio Gap - Wayne Bishoff

Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.

Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.

David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.

All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.

But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.

In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?

Is there a training component to the initiative?

How has Mediamark addressed traditional procurement shortcomings like proof of flighting?

Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap.

160 episodes

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