The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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29
JUN

EP134: The Marketing Achievement Awards - Taryn Jankes

In our second episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Taryn Jankes, a Social Media Specialist at Discovery Ltd.

In a very interesting half-hour, she shares about her ‘always-on’ journey at Discovery and how there’s ‘never a boring day’. So listen in to hear how the company values both young voices making an impact as well as the senior voices of leadership, as Taryn works alongside top leaders like Adrian Gore, Hylton Kallner and others on various social media platforms.
Managing an entire ecosystem with authenticity and trust are huge attributes in messaging, as Discovery engages with the top thought leaders and exerts in their respective fields to provide timeous and accurate information to their customers, across all of their business units.

This was evidenced and extremely impressive with their highly visible, national Covid-19 Drive to Vaccinate work over the past 2 years.
We also look at transparency and the right amount of communication, media reporting models, analytics and optimising content, the Edelman Trust Barometer, and fighting against some social media algorithms that radically favour negative content over positive. Taryn furthermore shares critical skills for marketers of today and into the future; have the courage to try and to test – use various platforms to see how your own data works on them – and make more data-driven decisions.

This is another insightful The DOC & The GURU Podcast – as we wish Taryn, and the other finalists, all the best for the upcoming awards.

#MarketingAchievementAwards #marketing #media #podcast
26
JUN

EP133: The Marketing Achievement Awards - Jared Patel

This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.

In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.

As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).

This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.

#MarketingAchievementAwards #marketing #media #podcast
22
JUN

EP132: A thought provoking conversation with Gillian Rightford - Aren't you curious?

After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.

Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
Central to this offering is thought leadership which is the key to unlocking the Power of RX

Better skills = better relationships = better results

In this episode of The Doc and the Guru podcast we chat about Gillian’s latest venture – The School of Thought. Powered by the Mighty Networks app which is available on Apple and Android, the School of Thought is an online learning portal which offers members and content contributors access to latest in media and advertising thought leadership.

The School of Thought offers a range of curated marketing and advertising content and even formal structured learning programmes. The learning portal covers a range of topics from Strategic Account Leadership to Principles of Design and Media strategy.

So listen in to this episode of the Doc and Guru podcast and remember.
Stay calm! Stay curious. And network.
14
JUN

EP131: Sometimes More is More - More Time and More Great Resources... More Results

We chat partnership, collaboration, synergy and a respect for time on this week’s The DOC & The GURU Podcast, as we welcome Wendy Bergsteedt, Group Head of Marketing at Coronation Fund Managers, and Independent Creative Consultant at Number 10, Ahmed Tilly.

In another very insightful episode, we examine Coronation’s latest campaign – a nostalgic throw-back to lifestyle ads of the 80s. But we don’t only look at the work, that is great and doing really well; we examine the unique way in which Wendy brought together the best people to work in a truly collaborative manner alongside their lead agency, Ogilvy, to produce the campaign (with the starting secret - leave your ego at the door).

Here they break the mould, challenge the industry advertising parity and a category convention by saying that ‘good things come to those who don’t wait to invest’. Whilst everyone else has been preaching patience and time, this campaign and its message is exactly the opposite; in order to live your best life, you don’t have time and need to display a sense of urgency.

So, if you want to hear about being ‘Freshly Consistent’, along with other great marketing insights and lessons, don’t miss out to hear from two experts in their field on The DOC & The GURU Podcast.

#marketing #media #collaboration #synergy
08
JUN

EP130: Nombini Mehlomakulu - Director of Ebony & Ivory Advertising Agency

Our guest this week on the Doc and Guru podcast is Nombini Mehlomakulu who is a director of Ebony & Ivory Advertising Agency. Nombini is also the Managing Director of Lwazi Investment Capital - a Women’s Investment Holding Company which had made its first investment in the communications sector by taking a stake in Ebony & Ivory just before the Covid Pandemic.

So 3 years later - and now over 50 years young and still going strong - Ebony & Ivory is South Africa’s oldest independent advertising agency.
A strong advocate for local and regional nuance in communication, in this episode Nombini talks about the challenges and opportunities facing locally owned advertising agencies & the importance of ‘absolute ability’ in driving real creative transformation.

Is there still a latent value in the full service agency offering? What does it take for the local agency to remain competitive in the big leagues?
Listen in this week to The Doc and Guru Podcast and find out why Elon Musk would approve of the Ebony & Ivory approach to management, team building and balancing the WFH mindset with a fully integrated communications offering.
29
MAY

EP129: Napsta and The Next Chapter...

This week we have a BONUS episode of The DOC & The GURU Podcast, as we welcome back one of our first, and very specials guests...Napoleon Napsta Masinga.

As a talented multi-potentialite, we look at what he has been up to with his creative journey, in both comedy and the advertising agency - with a specific emphasis on authentic thinking, creation and execution in mother tongue. Being an independent creative consultant, mixing with a lot of people and working with many different agencies, we enquire whether the industry has in fact progressed or not.

We also examine the creative and comedy scene in Cape Town, him building a bridge between that and Johannesburg, and then the very exciting announcement that he has been invited to talk at The University of Chicago Booth School of Business, and is taking the best SA creative stories abroad to share in both the USA and then the UK.

And in other fantastic news, he is now also working with young creatives and collaborating with a host of senior people, who are sharing their life/business lessons across various areas, in a mentorship/give-back event, called The Next Chapter, sponsored by Coronation. So, if you want to find out more or attend this in Johannesburg on Saturday, the 4th June, at the TBWA Hunt Lascaris Building, please find more details in the comments section below.

As we always say, you need to constantly grow yourself to be in the know, so if you’re in marketing or media and want to hear from a line-up of top speakers, don’t miss out and register now to discover your…Next Chapter.

#marketing #media #education #thenextchapter
26
MAY

EP128: Shanaaz Nel - Media Host - Group CEO

This week on The DOC & The GURU Podcast, we chat with Shanaaz Nel, Media Host Group CEO, about a host of interesting marketing and media matters, including the recent acquisition of PEAR by Media Host.

So, listen in to hear about Shanaaz’s journey from founder and CEO of the first black woman-owned media monitoring company in SA, to her new and expanded role today, operating in 22 countries. Not only do we get into marketing technology solutions, the global Adstream platform, Adlytics and a whole lot more; we chat about their real-life application and how even celebrities fighting a high-profile court battle can’t hide.

As we always say, our expert guests bring so much knowledge to the podcast – and this week is no different. From the accelerating acceptance and use of technology, to the ongoing fragmentation of the media landscape, and from different consumer preferences, to the ebb and flow of new versus traditional media, it’s all in this episode.

So be in the know and listen to The DOC & The GURU Podcast for Free!

#marketing #media #mediamonitoring
18
MAY

EP127: Dr. Matteo Tassi - CIES

This week, we stay with our global theme on The DOC & The GURU Podcast, as we chat with Dr. Matteo Tassi, Head of Executive Education at CIES in Switzerland (International Centre for Sports Studies). In another very interesting and far-reaching episode, we start with the important, wider societal role that Matteo and his team are playing in sports education.

He recently spoke on a webinar, 'Beyond the Pitch', on the deep concern about players’ welfare after they retire and the development of CIES’ latest programme, 'The Next 90'. Here he is working with FIFA and former professional football players to manage their transition from the world of professional sport and to design their future, with a second career. So, to hear more about this human-centric and collaborative approach and its early success, don’t miss our episode this week - (both the webinar and details of this programme, can be accessed on the CIES website).

Matteo also goes on to discuss some of the contemporary issues of player welfare in sport, stresses the importance of ongoing education and shares some interesting insights into innovation and disruption from his recent studies at the very prestigious Stanford Graduate School of Business, and closes with some fantastic career advice.

Again, be in the know and listen to The DOC & The GURU Podcast for free!

#sport #education #cies #fifa
11
MAY

EP126: The latest Brand Finance report on SA Most Valuable Brands has been released this month - Jeremy Sampson

We welcome back onto the Doc and Guru Podcast The Brandfather – Jeremy Sampson – Managing Director of Brand Finance SA.

It has been over 100 weeks since the start of the pandemic and it is encouraging to note the performance of SA’s top brands. During the first half of the pandemic SA’s top brands declined an overall -2% in value. After the second 52 weeks brand value has seen overall brand value increase by +8%.

It’s not surprising that this year’s theme is SA Brands Driving the Economy and the report has been expanded to include South Africa’s Top 100 brands.

The big hitters dominate again (in terms of brands and sectors). Finance and data still top the pops but it’s interesting to see the performance of Multichoice given the current state of the subscriber TV market.

In any truly dynamic report it’s rarely the ranking itself that provides the most intriguing insights but rather the shuffling in the ranks. Not surprisingly the retail sector has been first out of the post Covid starting blocks. 5 of the Top 20 Most Valuable Brands are retailers, and retailers account for 4 of South Africa’s Top 10 Strongest Brands.

Jeremy highlight several critical factors which are key to the driving Brand value and growth in the retail sector.

In this episode, we unpack the notion of a soft power – the brand’s ability to co-opt rather than coerce consumers. Against the backdrop of Putin’s War in Ukraine the Global Soft Power Index provides a fascinating insight into the positioning and performance of Brand SA.

Listen in this week to the Doc and Guru Podcast and download the Brand Finance SA Top 100 Brands 2022 report free.

Was Henry Ford right when he said
“you can’t build a reputation on what you say you’re going to do”?
04
MAY

EP125: Destination Marketing - Hofbrauhaus

On this week’s episode of The DOC & The GURU Podcast, we continue with our theme of destination marketing and discuss Hofbrau beer and the world-famous Hofbrahaus in Munich, where Dr. Michael Moller, the brewery director, shares his insights over 22 years.

This is again a story of how a commercial enterprise gets so tightly interwoven with society and culture, that it’s an absolute institution in Munich and a global icon. Listen in to hear how Micheal discusses his varied and very interesting career with absolute passion and enthusiasm, in another positive, enlightening and uplifting episode.

It’s filled with marketing, business and life lessons – where sometimes you need to change and other times you stay the same, the power of a brand, the core product versus what it unlocks in consumers, emotional attachment, career paths and a whole lot more…

So don’t miss out and listen to The DOC & The GURU Podcast for free.

#destinationmarketing #hofbrau #hofbrauhaus #business
Hofbrauhaus
27
APR

EP124: The Name's Bond, James Bond!

This week, The DOC & The GURU Podcast comes to you from one of our most spectacular locations ever – the 007 Elements Cinematic Installation, 3 000 metres up in the Austrian Alps at the summit of the Gaislachkogl, as we walk in the footsteps of James Bond.

We always say it, as we always have fantastic guests, but don’t miss this episode as Andreas Zunt, the exhibition manager, generously spends time taking us through what it was like to host one of the most popular movie franchises, when they shot the snow scenes from Spectre in Solden, Austria. Not only did they embrace this truly ‘once in a lifetime experience’, they leveraged it with a world-class museum that tells the tale of Bond in Solden and is testament to what is possible with imagination, the will, money and application – and is a great example of destination branding/marketing and one that many cities can learn from.

This is a masterpiece of marketing, linking James Bond with Solden – so don’t miss out and listen to The DOC & The GURU for free.

#marketing #movies #leveraging #destinationbranding
007elements
21
APR

EP123: Devashni Murugan (Accenture)

On this week’s episode of The DOC & The GURU Podcast, we chat with Devashni Murugan, the Integrated Marketing and Communications Director for Accenture in Africa.

As always, we cover a host of interesting topics as Devashni takes us through her career journey, with numerous valuable lessons along the way. Amongst other things, we chat about the role of creativity in solving complex business problems as well as technology as an ally for modern marketers.

We also get into a bit of the detail on the 5 Major Trends from this year’s very interesting Fjord Report; Come As You Are, The End of Abundance Thinking, The Next Frontier, This Much Is True and Handle With Care.
And still on marketing, Accenture Interactive is the sponsor of the Marketing Organisation of the Year Award at the 2022 Marketing Achievement Awards – so again, do not miss out and listen to The DOC & The GURU Podcast for free.

#marketing #consulting #business #podcast

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