The DOC and the GURU

ECHOCAST RADIO  |  Podcast , ±29 min episodes every 1 week, 5 days  | 
An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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18
FEB

EP08: An Interview with Craig Livingstone about Sports Marketing

For over 20 years CRAIG LIVINGSTONE has been connecting brands and audiences through athlete management and sponsorship and this week we're honoured to have him join us in studio to chat through his experiences and the ins and outs around the marketability of sports and athletes in particular.

To connect up with Craig, catch him on the TLMG Website: www.tlmg.co.za.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
10
FEB

EP07: An Interview with Wayne Merris about the Digital Marketing Space in the UK

The Digital Marketing space in the UK is now the second largest in the world behind China and right in the middle of it is this week's guest, Wayne Merris.

Wayne is the former Head of Marketing at Cell C in South Africa and now heads up the marketing at Exemplar Education based in the UK and in this episode, the Doc gets into a discussion with him around the Digital Marketing environment in the UK compared to South Africa and Digital marketing as a whole.

To connect up with Wayne, catch him on his LinkedIn Profile on: https://www.linkedin.com/in/wayne-merris-head-of-marketing/

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
21
JAN

EP06: An Interview with Mathe Okaba, CEO of the ACA

The Association for Communication and Advertising South Africa (ACA) is the official representative body of South Africa's advertising and communications profession.

This week’s episode is a bit like something out of Dickens, "A Christmas Carol" as we unpack Creativity (the ghost of Advertising Past), Procurement (the ghost of Media Present) and Campaign Effectiveness (The Ghost of Marketing Future) with ACA CEO Mathe Okaba.

If you don’t know your A from your E then you might want to tune in.
And before the mother Grundy’s at the ARB get on our case that’s “know your Apex from your Effie”.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
19
DEC
2019

EP05: An Interview with Virginia Hollis, AdFocus Lifetime Achievement Award Winner

In every industry there are the unsung heroes; those individuals who tirelessly volunteer their time and efforts towards improving the sector, participating in industry associations and mentoring youngsters who are entering the field. Virginia Hollis is one of these unsung heroes and her recent AdFocus Lifetime Achievement Award has been well received across the entire spectrum of the media industry.

Founder and owner of Magnetic Connection, a strategic communications company, Virginia has spent the majority of her career in media and in this week’s episode of the Doc and Guru Podcast Virginia Hollis shares her journey and her insights into the ebb and flow of the media industry fortunes.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
12
DEC
2019

EP04: An Interview with The Napsta about First Language Advertising

Napoleon Masinga aka The Napsta might be better known as the King of Christian Comedy when he’s live on stage; but this time he’s live in studio with The Doc and The Guru. One of the industry amavulandlela, this young entrepreneur is determined to make some noise when it comes to producing locally created first language advertising. And that’s no joke!

If you still think that Zulu or Afrikaans is a target market; or that you can’t go Gold in Cannes with locally nuanced radio. Then you need to listen to this episode as The Napsta talks about changing the face and the pace of advertising in Mzansi.

Please note... this podcast is English. Siyaxolisa, Napsta!

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
05
DEC
2019

EP03: An Interview with David Blyth about Challenger Brands

Challenger Brands... They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. In this episode, the Doc and the Guru chat to DAVID BLYTH from eatbigfish about Challenger Brands and their growth and impact in the South African market and also take a look at some of the brands eating big fish locally.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
18
NOV
2019

BONUS EPISODE: Black Friday... Fabulous idea or marketing hoax?

Black Friday is around the corner and the start of the usual debate around its place in the South African market. We'll be taking an in-depth look at the results of Black Friday once all the results are in but for now, we'd like YOUR opinion.

Comment or weigh in on the debate on our Facebook page: www.facebook.com/DocGuruPodcast/ or on our LinkedIn posts. We look forward to your input!
13
NOV
2019

EP02: An Interview with Ivan Moroke, CEO of Kantar South Africa

2019 marks the second year that BrandZ has ranked the Top30 most valuable brands in South Africa. Although the total value of the BrandZ Top30 South African brands has declined -13% YoY they have still outperformed the JSE Top40 Index in 2019.

In this episode, the Doc and the Guru tackle some of the key drivers for successful branding in South Africa with IVAN MOROKE CEO of Kantar South Africa.

Can you balance Brand Purpose with Short-termism? If you really want your brand to be different will changing advertising agencies help? Or is it just a case of minding the UX gap?

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
01
NOV
2019

EP01: An Introduction

In this first episode, Doc and Gordon share their vision for the show and take a quick snapshot of the South African Marketing and Media Industry. This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

9 episodes