EP64: Marketer of the Year Finalist - Bernice Samuels (MTN)
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In the 4th episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Bernice Samuels, the Group Marketing Executive at MTN. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about her marketing approach as being deliberate, disciplined and strategic, where she elaborates to say that; many marketers lack that, there is not enough focus on the customer, marketing is more than just advertising and that marketers need to better-understand the other important aspects like pricing, product development, sales channels etc. and that subsequently the profession is losing its integrity.
We also discuss one of the biggest and most important projects of 2020; creating and launching the ‘WearItForMe’ mask campaign for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown. Bernice also shares some very valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & The GURU.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#marketing #media #awards
Amongst other things, we chat about her marketing approach as being deliberate, disciplined and strategic, where she elaborates to say that; many marketers lack that, there is not enough focus on the customer, marketing is more than just advertising and that marketers need to better-understand the other important aspects like pricing, product development, sales channels etc. and that subsequently the profession is losing its integrity.
We also discuss one of the biggest and most important projects of 2020; creating and launching the ‘WearItForMe’ mask campaign for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown. Bernice also shares some very valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & The GURU.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#marketing #media #awards