EP68: Creatrix and Wanda B Lazarus - Storytellers to the Stars
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Are you all sitty comftybold two square on your botty? Then I'll begin!
Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the proper way to start telling a story.
And why not! Because this week on The Doc and The Guru podcast we are joined by two masters (or is that mistresses?) of the oral traditional. Story tellers Lynn Joffe and Thandi Ngwenya from the agency Creatrix. Both strong believers that brands need to go beyond hard sell commercial messaging and become part of the broader conversation, they also buy into the power of the oral tradition to generate positive change.
If you want to learn about a culture, listen to the stories. If you want to change a culture change the stories. Michael Margolis – CEO Storied
But it’s not just about using indigenous language on ALS radio though. It’s also about cultural nuance and expression. Strong believers in the power of broadening the narrative The Creatrix team has explored all facets of the oral traditional as a creative device. Music. Industrial theatre. Even children’s books.
But wait there’s more!
Listen in #free to #TheDocAndTheGuru podcast this week - available on all your favourite podcast platforms – and we’ll throw in a bonus live appearance from Wanda B. as she talks about her the story of her life in her recently published novel The Gospel According to Wanda B. Lazarus.
What’s going on with Wanda B. and Stephen Fry you ask? Well now! That would be a story worth telling a story wouldn’t it.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the proper way to start telling a story.
And why not! Because this week on The Doc and The Guru podcast we are joined by two masters (or is that mistresses?) of the oral traditional. Story tellers Lynn Joffe and Thandi Ngwenya from the agency Creatrix. Both strong believers that brands need to go beyond hard sell commercial messaging and become part of the broader conversation, they also buy into the power of the oral tradition to generate positive change.
If you want to learn about a culture, listen to the stories. If you want to change a culture change the stories. Michael Margolis – CEO Storied
But it’s not just about using indigenous language on ALS radio though. It’s also about cultural nuance and expression. Strong believers in the power of broadening the narrative The Creatrix team has explored all facets of the oral traditional as a creative device. Music. Industrial theatre. Even children’s books.
But wait there’s more!
Listen in #free to #TheDocAndTheGuru podcast this week - available on all your favourite podcast platforms – and we’ll throw in a bonus live appearance from Wanda B. as she talks about her the story of her life in her recently published novel The Gospel According to Wanda B. Lazarus.
What’s going on with Wanda B. and Stephen Fry you ask? Well now! That would be a story worth telling a story wouldn’t it.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
