Echocast Radio Anne on Influence

Anne on Influence

A fun, authentic chat about all things influencer marketing. Powered by caffeine and brought to you by Influencer Marketing Strategists, Nfluential.

#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
Weekly English South Africa Marketing
110 Episodes
52 – 72

The importance of word of mouth and using your employees as internal influencers

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We…
14 Jul 2020 41 min

Baby Soft influencer campaign: success or failure?

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale…
30 Jun 2020 50 min

Influencer and digital marketing strategist & consultant: both sides of the coin

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans…
15 Jun 2020 52 min

Influencer marketing and paid media: a heavenly partnership

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well. Matan is a performance driven, creative marketer that has spent the last…
3 Jun 2020 44 min

What the recent Facebook and Instagram changes mean for Influencer Marketing

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward. Murray is a technology entrepreneur with a focus on SaaS…
19 May 2020 23 min

James Creech on Influencer Marketing Tech

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform. He talks to us about his journey into the…
28 Apr 2020 40 min

Scott Guthrie on why Influencer Marketing is effective

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely…
21 Apr 2020 54 min

The State of Influencer Marketing... Jhene Nel

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry. “I don’t think that…
7 Apr 2020 29 min

Marketing during Covid-19... Busisiwe Skhosana

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the…
31 Mar 2020 41 min

Why Influencer Marketing is a thing in B2B marketing

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths. Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the…
17 Mar 2020 36 min

How can the Influencer Marketing industry benefit from constant innovation?

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing. As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group…
3 Mar 2020 51 min

Influencer Marketing and Growth Hacking (Part 2)

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode. Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to…
18 Feb 2020 41 min

Influencer Marketing and Growth Hacking (Part 1)

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey! Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a…
4 Feb 2020 39 min

Influencer Marketing keeps growing because IT WORKS!

This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the…
10 Dec 2019 1 hr 01 min

An episode about Zara, Influencer Marketing & Breaking the Internet

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING! In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital…
12 Nov 2019 33 min

InsureTech start-up Granadilla leverages Tech & People to power ahead

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of…
15 Oct 2019 37 min

Behavioural Linguistics in Influencer Marketing

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing. You can find…
1 Oct 2019 21 min

Employee Advocacy is a No-Brainer!

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach. You can find out more…
17 Sep 2019 23 min

Podcasts & Podcasting in South Africa

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking…
3 Sep 2019 49 min
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