In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy!

Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brands in their digital marketing strategy in his career so far, which makes him a powerhouse and front-runner in navigating brands in the forever-changing digital world.

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Connect with Jarred on LinkedIn here: https://www.linkedin.com/in/jarred-trembath-5693a46b/

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Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry.

“These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolang when asked about why she thinks employees make good influencers.
Employee influencing works exceptionally well in the B2B space and brands operating in this space is encouraged to consider this marketing channel to position themselves as well as their employees as industry experts.

Connect with Gopolang on LinkedIn here: https://www.linkedin.com/in/gopolangnl/.

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Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns.

You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite campaign case study here: https://vimeo.com/273483108.

Connect with Wandi on Twitter here: https://twitter.com/WandiFull

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This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?

Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.

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This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.

Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.

“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”

To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/

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James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform.

He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important than ever and the importance of having a competent human team behind tech tools to ensure campaigns deliver good results.

“A human team behind influencer tech is essential,” said James. “We can build the best tools in the world, but they’re not going to run the campaign for you. At the end of the day you need a trusted advisor, someone who knows the space well and knows what they’re doing to run a successful influencer campaign.”

To learn more about James and Paladin, connect with him on LinkedIn at https://www.linkedin.com/in/jlcreech/

If you would like to tune into his podcast All Things Video, find it wherever you get your podcasts. To listen to the All Things Video podcast episode with Anne Dolinschek as a guest, you can do so here https://t.co/1SNNBqFA7A

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.