Coffee Conversations about Influencer Marketing

ECHOCAST RADIO | Podcast , ±30 min episodes every 2 weeks |

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
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#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

ENGLISH South Africa MarketingNfluential Influencer Marketing Strategists

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SEP

Season2: EP17: The state of influencer marketing in South Africa

33 min

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.

Grab a coffee and listen as we discuss:
• The ever growing need for relatable, relevant and real content.
• The changed role of celebrities in influencer marketing.
• How the addition of performance media can scale user generated content and other key results for brands.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

AUG

Season2: EP16: Insights into the industry from an influencer's point of view

53 min

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography.

Grab a coffee and listen as we discuss:
• How advancements in technology and the internet have helped to grow the influencer industry
• Authenticity remains king
• The importance of relationship building between brands, agencies and influencers

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Matthew on Instagram, Facebook and Twitter @MatthewKanniah.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

AUG

Season2: EP15: Influencer marketing to spread positivity

21 min

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.

Grab a coffee and listen as we discuss:
• How COVID is changing the advertising industry.
• Doing work that cuts through negativity and spread positivity and hope.
• The importance of selecting the correct media not just popular media.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Wetpaint here: www.wetpaint.co.za

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

AUG

Season2: EP14: Influencer marketing for good

21 min

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.

Grab a coffee and listen as we discuss:
• The effectiveness of using influencers to engage with the public on behalf of a brand.
• Using influencers to educate and inform the public.
• The benefits of using influencer specialists to implement campaigns.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with the Western Cape Blood Service here: https://wcbs.org.za/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

JUL

Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic

32 min

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist.

Grab a coffee and listen as we discuss:
• The hospitality sector and how it had to become more digitally visible during the pandemic
• The integral role influencer marketing played and should continue to play in the sector’s communication strategy
• How brands and influencers had to pivot their content to stay relevant

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

JUL

Season2: EP12: Influencer marketing in the vitamin industry

31 min

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.

Grab a coffee and listen as we discuss:
• The shift of consumers preferring bite-sized content.
• Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021.
• The importance of measuring campaign results.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.
Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

JUN

Season2: EP11: Influencer marketing vs ambassador programmes - Rea Averill

32 min

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work.

Grab a coffee and listen as we discuss:
• Influencer marketing vs ambassador programmes
• Whether an ambassador programme is right for every brand
• Influencer marketing in the time of a pandemic

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

JUN

Season2: EP10: Influencer marketing in the medical aid industry - Denelle Morais

27 min

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand.

Grab a coffee and listen as we discuss:
The power of using customers as influencers.
The importance of treating customers as individuals and not as numbers.
The biggest learnings from running influencer campaigns in the medical aid industry.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Bestmed on Instagram here: https://www.instagram.com/bestmedscheme/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

MAY

Season2: EP9: An in-depth conversation about the influencer marketing industry - Geo West

45 min

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world.

Grab a coffee and listen as we discuss:
• The rise of expert influencers
• How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns
• Why relatability and authenticity are king

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Geo here: https://www.happycat.agency/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

MAY

Season2: EP8: Using story-telling to market to customers - Jeanine Rainier

29 min

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.

Grab a coffee and listen as we discuss:
• Peer-to-peer vs traditional marketing.
• Why it’s important for brands to build emotional relationships with their customers.
• Using story-telling to connect to customers.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.
Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

APR

Season2: EP7: Multi-media journalist - Phelokazi Mbude

35 min

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty.

Grab a cup of coffee and listen as we discuss:
• The shift in media consumption by the public during the pandemic and why brands should adapt.
• The rise of the relatable micro influencer.
• Why short-from video is popular.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

APR

Season2: EP6: The nano influencer popularity and the tech in influencer marketing

34 min

In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing.

Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fintech and ecommerce sectors and also one of the founders of Webfluential. He describes himself as “a gritty, commercial thinker with a flair for seeing the impact of technology in industry well ahead of the consensus view.”

Grab a coffee and listen as we discuss:
• Why nano influencers have become more popular over the last 2 years.
• The role nano influencers play in campaigns.
• The tech Murray and his team designed specifically for nano influencers and why this is important for brands.
• The role that tech plays in legitimising influencer marketing.

Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Pieter and Murray here: https://www.linkedin.com/in/pieter-groenewald/
https://twitter.com/murraylegg

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.