Coffee Conversations about Influencer Marketing

ECHOCAST RADIO  |  Podcast , ±20 min episodes every 1 week, 5 days  | 
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A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
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#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
ENGLISH South Africa Management & Marketing · Business NewsNfluential Influencer Marketing Strategists

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19
AUG

Advertising watchdog implements a new social media code

41 min
The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother?

CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

You can also get in touch with the ARB and make contributions towards the refinement of the code:
1. ARB on Facebook: https://www.facebook.com/Advertising-Regulatory-Board-460582604465976/
2. ARB on Twitter: https://twitter.com/ARB_SouthAfrica
3. ARB Social Media Code: http://arb.org.za/assets/appendix-k.pdf
4. ARB email address to submit Code suggestions and motivations: info@arb.org.za
06
AUG

Artificial Intelligence (AI) is transforming the Influencer Marketing space

25 min
Artificial Intelligence (AI) is transforming the Influencer Marketing space
Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?”

Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success... (links in the channel descriptor)

You can also get in touch with today’s guest at: www.christopher.africa
16
JUL

Influencer Fraud - when Influence becomes a scam

16 min
Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
04
JUL

Simz Ngema on the Value of Authenticity

15 min
Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing.

Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and introduces us to her brand of Influence-for-Good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
22
MAY

Introducing #NfluentialWednesdays

19 min
Welcome to a new feature called #NfluentialWednesdays!

Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy.
Don’t miss out on a great opportunity to find out how to get MORE from your Influencer Marketing Investment.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
15
MAY

Local businesses are increasingly embracing Influencer Marketing

14 min
In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand.

She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
18
APR

Turning the Volume UP on Influencer Marketing

27 min
Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie.

She walks us through the need for influencers to stay true to self and to use their voice for good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
10
APR

Influence from a journalistic perspective

15 min
Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. She has been published on TechCentral, Sawubona Magazine, Destiny magazine, Vodacom Now, ITWeb, My Digital Life, Brainstorm, TFG Tech, M&G, City Press, Forbes Africa.

She has also done corporate blogging for some of the biggest brands including ShowMax, Nokia, Microsoft, Samsung, Internet Solutions, BCX, iFix, Nashua, Vodacom, Mercedes-Benz and Telkom.

Does she consider herself an influencer and what is the golden thread that runs through influence and journalism?
Listen in as she expertly unpacks this for us!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
04
APR

The Influence of Celebrity

29 min
We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s).

Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In today’s episode she recounts her rich experiences with influence from a celebrity perspective.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za
15
MAR

How Influencer Marketing is Transforming Public Relations.

17 min
In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management.

Listen in as she unpacks how the advent of influencers has changed the PR space we see now!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
06
MAR

The Accidental Superstar Influencer

20 min
Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student!
He now works at a digital agency.

In today’s episode, he talks us through how important it is for him to maintain his integrity in a space where influencers are easily falling into the trap of putting fees before trust, as currency to effectively influence.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
01
MAR

You don't have to be a big brand to have great (influencer)marketing

12 min
Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands.

Is there space for it in small business?

Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

38 episodes

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38 episodes

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