Coffee Conversations about Influencer Marketing

ECHOCAST RADIO | Podcast , ±26 min episodes every 1 week, 6 days |

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
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#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

ENGLISH South Africa Business · Business NewsNfluential Influencer Marketing Strategists

JUN

Baby Soft influencer campaign: success or failure?

50 min

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?

Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.

To stay updated on the latest influencer marketing news, subscribe to the fortnightly newsletter http://bit.ly/2OudyGv , follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

JUN

Influencer and digital marketing strategist & consultant: both sides of the coin

52 min

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast.

Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.

You can connect with her on her Instagram profile here: https://www.instagram.com/brandslut/ or her website www.brandslut.co.za.

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-30/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa

JUN

Influencer marketing and paid media: a heavenly partnership

44 min

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.

Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.

“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”

To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-29/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

MAY

What the recent Facebook and Instagram changes mean for Influencer Marketing

23 min

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward.

Murray is a technology entrepreneur with a focus on SaaS products for the marketing and financial industries and has worked in a range of industries from medical device design to investment banking. He has a passion for working in the emerging "social capital" world of influencers and how they ignite and steer public opinion, connections and commerce. Murray is also one of the brains behind the Influencer Marketing platform, Webfluential, working on the tech side of things.

“What Facebook is looking to do after buying WhatsApp and Instagram is streamlining its privacy a lot better,” said Murray. “It’s all underpinned by giving customers a great experience that they can trust and also be able to manage users’ privacy and data appropriately.”

To learn more about Murray, connect with him on LinkedIn at https://www.linkedin.com/in/murraylegg/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

APR

James Creech on Influencer Marketing Tech

40 min

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform.

He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important than ever and the importance of having a competent human team behind tech tools to ensure campaigns deliver good results.

“A human team behind influencer tech is essential,” said James. “We can build the best tools in the world, but they’re not going to run the campaign for you. At the end of the day you need a trusted advisor, someone who knows the space well and knows what they’re doing to run a successful influencer campaign.”

To learn more about James and Paladin, connect with him on LinkedIn at https://www.linkedin.com/in/jlcreech/

If you would like to tune into his podcast All Things Video, find it wherever you get your podcasts. To listen to the All Things Video podcast episode with Anne Dolinschek as a guest, you can do so here https://t.co/1SNNBqFA7A

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

All Things Video Podcast interview with Anne

APR

Scott Guthrie on why Influencer Marketing is effective

54 min

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the future holds.

You can connect up with Scott on LinkedIn: https://www.linkedin.com/in/scottguthrie

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

APR

The State of Influencer Marketing... Jhene Nel

29 min

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry.

“I don’t think that TikTok is the next big thing in South Africa,” says Jhene, “it’s difficult to figure out how to make it work from a South African perspective, even if brands use local content creators, there’s no way to track where there audiences are based, and thus it’s not greatly beneficial to South African brands. But there are ways to use the content that are beneficial.”

Listen to this episode for other pearls of wisdom from Jhene and follow her on LinkedIn: https://www.linkedin.com/in/jhenenel/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

MAR

Marketing during Covid-19... Busisiwe Skhosana

41 min

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.

“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how brands handled them and the situation when the crisis is over, and that will be invaluable for those who did it with empathy, sensitivity and vulnerability.

Listen to this episode for insights and perhaps even some guidance with regards to marketing during the pandemic and follow Busi on Twitter at https://twitter.com/MsManager_

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

MAR

Why Influencer Marketing is a thing in B2B marketing

36 min

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths.

Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the value of B2B brands collaborating with influential experts for marketing.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

MAR

How can the Influencer Marketing industry benefit from constant innovation?

51 min

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing.

As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group ahead of the innovation curve in a highly competitive environment.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

FEB

Influencer Marketing and Growth Hacking (Part 2)

41 min

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode.

Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

FEB

Influencer Marketing and Growth Hacking (Part 1)

39 min

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey!

Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.