The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.

“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how brands handled them and the situation when the crisis is over, and that will be invaluable for those who did it with empathy, sensitivity and vulnerability.

Listen to this episode for insights and perhaps even some guidance with regards to marketing during the pandemic and follow Busi on Twitter at https://twitter.com/MsManager_

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa.

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing.

As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group ahead of the innovation curve in a highly competitive environment.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey!

Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals.

In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstation.co.za), about the dire need for brands to map out & manage their social media journeys; broadly and in the context of influencer marketing.

Follow Bronwynne on Instagram (www.instagram.com/conversationswithbron/) to get to know her better and for great industry tips; and if you want to find out more about her business, follow them on Instagram too (www.instagram.com/conversationstationza/).

Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.

Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.

Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry.

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance.

You can find out more about Granadilla Insurance on www.granadilla.ai or catch them on Facebook, Instagram, Twitter, LinkedIn and YouTube.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za.

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach.

You can find out more about theIntern-Ship on www.theintern-ship.co.za or catch them on Twitter and LinkedIn.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za.