Coffee Conversations about Influencer Marketing

ECHOCAST RADIO | Podcast , ±29 min episodes every 2 weeks |

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential.
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#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za

ENGLISH South Africa MarketingNfluential Influencer Marketing Strategists

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MAR

Season2: EP5: The importance of data in influencer marketing

27 min

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss:
• The importance of using data to create impactful and effective influencer campaigns.
• Using data to find your brand’s organic advocates on social media.
• How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used.
• The shift in media consumption by the public over the pandemic and why brands need to pay attention.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye.
Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

MAR

Season2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert.

50 min

In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.

Grab a cup of coffee and listen as we discuss:
• How we’re getting better at measuring ROI in the industry.
• Why working with professional influencer marketing specialists can make or break a brand’s campaign.
• Tapping into influencers’ creativity and content to use in brand campaigns off social media.
• Influencers and ecommerce – the way of the future.
• Why scripting influencer content does not work.
• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

MAR

Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

54 min

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.

Grab a cup of coffee and listen as we discuss:

• Digital transformation and what it actually is and how influencer marketing fits into the equation.
• The reason for scepticism in influencer marketing and why it’s wrong.
• Most brands’ lack of understanding of how influencer marketing contributes to sales.
• The trick brands are missing with their own customers.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Mike here: https://www.linkedin.com/in/mikestopforth/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

FEB

Season2: EP2: Demystifying influencer marketing rules and regulations

31 min

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK.

Grab a cup of coffee and listen as we discuss:
• Why disclosure in influencer posts is important for brands and influencers.
• Do consumers understand the labels influencers use to disclose brand partnerships?
• Is it the responsibility of influencers or brands to ensure transparency and disclosure?
• Does public naming and shaming work?

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Rupa here: https://www.linkedin.com/in/rupa-shah-hashtag/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

FEB

Season2: EP1: TikTok: influencer marketing's next big thing?

33 min

In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies.

Grab a cup of coffee and listen as we discuss:
• Why TikTok is popular and why it became even more so during 2020
• Including TikTok in influencer campaigns
• Is it really just for the youth?
• Why TikTok could be a good fit for certain brand campaigns
• How TikTok campaigns are conceptualised, implemented and
measured

Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.

Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-bailie/

Connect with Mike on LinkedIn here: https://www.linkedin.com/in/mikesharman/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

DEC

2020

The value and power of connecting with your customers in an authentic way

29 min

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent.

Please remember to subscribe to the podcast and share.
Connect with Hazel on lLinkedIn for some great insights into marketing in the world of Telcos here: https://www.linkedin.com/in/hazel-mbofana-chimhandamba-70641b59/

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

NOV

2020

Influencer Marketing in the Gaming Industry

33 min

Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but is fast becoming the go-to for even skincare brands.

Please remember to subscribe to the podcast and share.
Connect with Gabi on Twitter here: https://twitter.com/GabbiBrondani

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

NOV

2020

Influencer Marketing in 2020 and beyond

1 hr 06 min

Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses.
Please remember to subscribe to the podcast and share.
Connect with Ramiza on Instagram here: https://www.instagram.com/digital_media_specialist/

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

OCT

2020

The importance of collaboration in the influencer marketing industry

52 min

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant.

Please remember to subscribe to the podcast and share.
Connect with Deshnie for some great tips on digital and influencer marketing on Twitter here: https://twitter.com/ThatDesh

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

OCT

2020

The Gillette Women's Day campaign and the process of planning an effective campaign

42 min

In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy!

Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brands in their digital marketing strategy in his career so far, which makes him a powerhouse and front-runner in navigating brands in the forever-changing digital world.

Please remember to subscribe to the podcast and share.
Connect with Jarred on LinkedIn here: https://www.linkedin.com/in/jarred-trembath-5693a46b/

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

SEP

2020

The latest Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaign

47 min

In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan base and he tells us about his favourite campaign he’s worked on to date and why. Happy listening.

Please remember to subscribe to the podcast and share.
Connect with Sphe on LinkedIn here: https://www.linkedin.com/in/siphelelevundla/

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

AUG

2020

Employee influencing in the Telecoms Industry

26 min

Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry.

“These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolang when asked about why she thinks employees make good influencers.
Employee influencing works exceptionally well in the B2B space and brands operating in this space is encouraged to consider this marketing channel to position themselves as well as their employees as industry experts.

Connect with Gopolang on LinkedIn here: https://www.linkedin.com/in/gopolangnl/.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.