Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.

Grab a coffee and listen as we discuss:

• How Claire’s perception of influencer marketing has changed over the last couple years and why
• Why using influencer marketing adds the personal touch to a bigger marketing campaign
• Claire’s biggest learnings on running influencer campaigns

Listen to the episode here:

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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

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