S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

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Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank

In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.

We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

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22 Nov 2022 English South Africa Marketing

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