Season3: EP4: The evolution of TikTok and short-form content

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.

Grab a coffee and listen as we discuss:

• The power of finding your niche on TikTok
• How TikTok has evolved over the last couple of years
• The metrics we are able to measure these days
• The importance of aligning with the right creators for influencer campaigns on the platform
Listen to the episode here:

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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

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