Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
44 – 64

EP33: Creative Innovation In Social Display with Casey Saran and Danny Greeff

In this episode we talk to Casey Saran, CEO of Spaceback, and Danny Greeff, Managing Partner at RebelRebel, two leading experts in social display advertising. It is said that 86% of consumers suffer from banner-blindness, we can all relate to this. Think about it - the average person gets bombarded…
10 Nov 2020 34 min

EP32: The Impact Of Digital Marketing Within Organisations with Jan Gildemeister

In this episode we talk to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries. Digital Marketing is the advent of something fundamentally…
27 Oct 2020 34 min

EP31: Marketing Transformation In A Digital Age with Andreas Schwabe

In this episode we talk to Andreas Schwab, Lead Expert Marketing Transformation in CEMA at BCG, all the way from Munich about... you guessed it marketing transformation in a digital age. We uncover how to embrace tech and data, embed it into our everyday culture by thinking digital first, making…
13 Oct 2020 35 min

EP30: Digital Innovation & Disruption with Ya'eesh Cader

In this episode we talk to "one of the most innovative and award-winning heads in digital for the financial industry." Ya’eesh Cader, co-founder of Getlaw an online start-up legal services platform. Ya’eesh is also the head of digital & e-commerce at Sanlam Investments. Getlaw - the Uber for lawyers was…
29 Sep 2020 39 min

EP29: Programmatic Buying: Open Exchange or Private Marketplace with Ryan Eberlin

In this week’s podcast we have Ryan Eberlin, Media24 Programmatic Specialist, unravelling programmatic’s “black box” and how brands can leverage off more advanced buys. The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for both media buyers'…
15 Sep 2020 34 min

EP28: The Social Media Conundrum with Bradley Hall

In this week’s podcast, with Bradley Hall, Digital Director at PHD JHB, we are tackling the “Social Media Conundrum” - how has social media evolved to an advanced state but is still being put on a pedestal? We look at both the challenges and opportunities for brands to play in…
1 Sep 2020 43 min

EP27: Reverse Engineering Agency FTE Models with Shaneel Singh & Julian Mountain

In this episode, we talk to Shaneel Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about a hot topic, which is both contentious, and in a state of transition within the advertising industry. The traditional FTE commercial model is no longer sustainable to guarantee the survival of…
25 Aug 2020 41 min

EP26: AI Transformation Is Not Exactly Rocket Science with Brett StClair

In this week’s podcast, we chat to Brett StClair about AI transformation in SA, talking about some of the challenges he is seeing in the market in terms of adoption rate as well as roadblocks to implementation within organisations. With new tech, comes new challenges within organisations: do brands have…
11 Aug 2020 46 min

EP25: Brand Safety New Rules New Opportunities with Stevan Randjelovic

In this episode we chat with Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose…
28 Jul 2020 30 min

EP24: How Nando's Keeps Their Fans Warm Online with Doug & Darren

In this episode we fire it up with Doug Place, Nando’s CMO & Darren Hampton, GM of Digital Marketing & eCommerce. We talk about Nando’s keeping their fans warm online and discuss some of the challenges in running a restaurant during the COVID-19 pandemic – what happened in March during…
15 Jul 2020 47 min

EP23: Brands Becoming Publishers with Emma Odendaal

In this week's episode, we have Emma Odendaal, a passionate digital marketer, content creator, strategist and team leader with 15 years experience communicating with customers using branded content, talking about brands becoming publishers, in the content marketing space. Content marketing has depth of meaning, can change behaviours, forge passions, develop…
8 Jul 2020 29 min

EP22: A Paradigm Shift In Events Marketing with Neo Matsau

As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the…
1 Jul 2020 42 min

EP21: Is Influencer Marketing Worth The Investment with Pieter Groenewald

In this weeks episode Pieter Groenewald, CEO of the Influencer Marketing Division at Nfinity Group, with over 18 years experience in the marketing and advertising industry, talks to us about the value of influencer marketing to brands - is it worth the investment? Pieter smashes some of the myths and…
22 Jun 2020 32 min

EP:20 Viva Episode 20 in 2020

Episode 20 of 2020 has been a journey, a time to look back and reflect on the last 19 episodes and everything we have learned about digital transformation along the way. It was also time to re-invent, shift and change our narrative to tell our own story. Don't miss out…
10 Jun 2020 5 min

EP19: The Next Wave Of Media Agencies with Jaco Lintvelt

Jaco Lintvelt, Managing Director of DDL, with 10 years experience in Digital talk to us about the next wave of Media Agencies and about the creation of Dentsu Data Lab in South Africa, the reasons propelling the change and the role media agencies will be playing in the future. The…
3 Jun 2020 32 min

EP18: IAB SA – The Interactive Advertising Bureau with Paula Hulley

Paula Hulley, CEO of IAB SA, with 20 years’ experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it’s make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward…
28 May 2020 30 min

EP17: Entrepreneurs Thriving During An Economic Downtime with Alysia Silberg

Alysia Silberg, Founder & General Partner of Street Global Venture Capital, a seed-stage firm based in San Francisco, self-made multi-industry entrepreneur & techpreneur, will be talking to us about her journey to Silicon Valley and her advice to South African entrepreneurs in surviving and thriving during this economic downtime.
20 May 2020 46 min

EP16: Pineapple Insure-Tech with Nichole Shub

Nichole Shub from Pineapple, talks to us about the fintech start-up navigating through change as a digital first brand. Who is Pineapple as an insure-tech, what is their value proposition and how do they operate in a digital world? We unpack the Pineapple community and look at the concept of…
13 May 2020 41 min
44 – 64