Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
64 – 76

EP09: COVID-19 with Monique Claassen

Monique Claassen, Head Client Service Director at Kantar SA talks about how brands are navigating through COVID-19 in in South Africa and gives great tips and perspectives on what our next approach should be.
22 Apr 2020 31 min

EP07: The Attention Economy And Its Impact On Media with Donald Mokgale

Donald Mokgale, MD of Carat Possibilities, talks to us about the Attention Economy and it’s impact on Media. Robust discussion around how we are still fighting for the consumer’s attention in the last 10 years and how we are evolving in the future. SA is still TV led but we…
22 Apr 2020 38 min

EP06: Women In Digital with Nachanza Chaz Malambo

Chaz, Group Account Executive at Verizon Media, talks to us about Women in digital. In this episode she talks to us about the active role women are playing with the digital environment. There is no reason why women can’t upskill themselves and adopt a more curious mind. As a collective,…
22 Apr 2020 26 min

EP05: The Missing Ingredient In Performance Marketing with Wayne Bishop

Wayne Bishop, MD of PHD Media talks to us about the missing ingredient in performance marketing. In this episode he defines Performance Marketing in its current state, the role of brand and creative in performance supported with learnings and interesting concepts like “short-termism” and “cultural imprinting.” But to get this…
21 Apr 2020 33 min

EP04: Mythbusting Snapchat with Dean Joffe

Dean Joffe, Account Executive Snapchat SA – part of the AdDynamo team, breaks the perceptions of Snapchat and provides us with some compelling reasons why Snapchat is a super-engagement platform. He starts by providing a view of What is Snapchat? How does Snapchat support the industry with creative production? And…
21 Apr 2020 19 min

EP03: Digital Transformation with Clare Trafankowska-Neal

Clare Trafankowska-Neal, Head of Digital Dentsu-Aegis talks to us about the state of Digital Transformation within Agencies. In this episode she talks to us about the digital skills gap within agencies and unpacks the 4 key pillars that are transforming agencies to become more digital. Should there be an improvement…
21 Apr 2020 17 min

EP02: Digital Transformation with Kerri Prissman

The state of Digital Transformation in SA. Kerri Prissman Agency Business Manager at Google talks to us about the state of #Digital Transformation in South Africa. In this episode she shares some insights from Google’s research in EMEA (in partnership with BCG), the brands who are getting digital right and…
21 Apr 2020 32 min

EP01: Digital Trends with Andrew Kramer

Check out this week’s podcast with Andrew Kramer – MD of Adcolony talking about #digitaltrends shaping and impacting our local market in 2020! The value chain is being disrupted in the digital media space. In this episode we are talking about the shift from Impressions to Attention, Data Privacy and…
21 Apr 2020 27 min
64 – 76