Echocast Radio Let's Talk Digital

Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Monthly English South Africa Marketing Narrated by Tyran De Beer
76 Episodes
24 – 44

EP51: The Power of Audio with Kat de Sarigny

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio. Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes…
17 Aug 2021 36 min

EP49: The Marketers Measurement Dilemma with Neil Pursey

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing. Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven…
20 Jul 2021 43 min

EP48: KHULA! Inputs Marketplace with Karidas Tshintsholo

Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa. Khula! is a digital ecosystem of platforms that connect & enable role players in…
6 Jul 2021 31 min

EP47: Experience Transcends Communication with Haydn Townsend

The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently. Right now, an experience renaissance is afoot –…
22 Jun 2021 46 min

EP46: Franc-ly Speaking FinTech Startup with Sebastian Patel

In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa. Franc was born in 2018 when an engineer, actuary, investment guru and tech wiz shared a common idea of making investing affordable, accessible and social. It is…
8 Jun 2021 22 min

EP44: Facebook The Next Frontier with Nunu Ntshingila

Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change. Nunu…
11 May 2021 40 min

EP43: Data and Creative Effectiveness in Digital Marketing with Antonio Petra

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. In this episode our guest, Antonio Petra who has been in the digital and marketing environment for over 20…
28 Apr 2021 38 min

EP42: Brand Immersion Into Gaming with Garth Rhoda

In this episode we chat to Garth Rhoda, Managing Director at Detonator Media SSA & UK, Director at Africa Media Alliance SSA and AMA Digital Media UK (TAPTAP Digital), about how brands are slowly becoming immersed into gaming. Did you know, South Africa is one of the largest video game…
13 Apr 2021 35 min

EP41: Digital Ad Fraud is an Iceberg with Chris Roper and Nevo Hadas

In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience. Chris and Nevo chat to…
30 Mar 2021 45 min

EP40: SA Brands Embrace TikTok with Greg Bailie

Check out this week’s podcast with Greg Bailie where he talks to us about how brands are embracing TikTok as a marketing channel. There is no denying the splash TikTok is making by creating a new world of online sharing. The platform allows users to fully express themselves by creating…
16 Mar 2021 23 min

EP39: Customer Experience Is The Future Of Marketing with Jacqui Maroun

In this week’s podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing. Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your…
2 Mar 2021 34 min

EP38: The Impending Death Of Third Party Cookies with Sam Tomlinson

Check out this week’s podcast with Sam Tomlinson Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA - assessing the impact and providing workable solutions around this issue. The impending death of the third-party cookie…
16 Feb 2021 38 min

EP37: Media Consolidation and Martech with Marcel Matodes

Check out this week’s podcast with Marcel Matodes, Google Marketing Platform Lead for Sub-Saharan Africa, talking about media consolidation and tech. He is well known as the expert in ad tech, media buying, data and analytics. Marcel shares his views on the current media landscape in South Africa, the need…
2 Feb 2021 35 min

EP36: The Art Of Virtual B2B Selling with Shelley Walters

Happy New Year! I hope you all had an amazing break and ready to tackle 2021. 🎊 To start off the year, our first guest is Shelley Walters, Top SA Sales Keynote Speaker, and founder of The Sales Counsel (Pty) Ltd. 😱😬 We chat about the art of virtual B2B…
19 Jan 2021 32 min

2020 Final Mash-Up: Key Trends and Insights in Digital

Hey everyone, we are taking a break as we close off 2020. If you've missed out on some of our episodes, here is your chance to catch-up on the main trends, insights and recommendations as we summarise 20 episodes into one. Thank you for all the support through these hard…
17 Dec 2020 33 min

EP35: Publishers Role In Native Content with Riaan Wolmarans

In this episode our guest is Riaan Wolmarans, Head of Digital Media at Arena Holdings, overseeing the group’s digital news platforms, including TimesLIVE, SowetanLIVE, BusinessLIVE, HeraldLIVE, DispatchLIVE and Vrye Weekblad. The conversation centres around brands partnering with local publishers on native content. Native advertising is paid advertising where the ad…
1 Dec 2020 42 min

EP34: SA Lean Start-Up Story - Bottles with Enrico Ferigolli

In this episode we talk to Enrico Ferigolli, co-founder of Bottles, about an incredible story of resilience, tenacity and success. It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service. In mid 2018, Bottles…
17 Nov 2020 38 min
24 – 44