Gareth Cliff on... — Gareth Cliff
Gareth Cliff is known for his well-articulated and strong opinions about politics and current affairs. Hear them in his own voice here.
23
MAY
Gareth’s Blog: The Importance of Imagination
There aren’t a lot of ways we can still exercise our imaginations. So much of it is done for us now… great TV series like Game Of Thrones or movies like Lord Of The Rings do most of the imagining for us. People don’t read fiction like they used to (or they just don’t have the time to).
02
MAY
Gareth’s Blog: What’s next?
CliffCentral.com turned five on May 1st, a milestone for a small start-up that is now the leading podcaster in Africa. It’s amazing how quickly we incorporate new habits into our lives...
25
APR
Gareth's Blog: Podcasting by Numbers
How do you measure podcast audiences? The existing metrics don’t make sense. Soon we'll be sharing some powerful thoughts and insights on why podcasting is different, and it won’t just be me talking - it will involve both actuarial and behavioural science. Before we go down another new road, and just ahead of CliffCentral.com's fifth birthday, I thought it might be interesting to talk about podcasting by numbers.
10
APR
Gareth's Blog: Change my Mind
Should you vote? The truth is, I don’t know. That might sound surprising coming from someone who has always been a vocal supporter of democracy - so much so that for the last four elections I carried on like an unpaid employee of the Independent Electoral Commission, on radio, TV and in person...
28
MAR
Gareth's Blog: Milestones
They used to say that all roads led to Rome, but in the ancient world, you only knew how far you’d gone down the Appian Way out of Rome by checking the milestones - and venturing very far into hostile, uncivilised or unexplored territory was for madmen and exiles only...
14
FEB
Gareth's Blog: Know Thy Audience
I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience - clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.
07
FEB
Gareth's Blog: Helping you to Understand Cancer
Imagine leaving your doctor after receiving the dreaded news that you have cancer. The sinking feeling, the anxiety, the loneliness of that moment. If it hasn’t happened to you, then chances are that it has happened to someone you know and love. Some people don’t have to imagine. It’s gut-wrenching, terrifying, too much to bear. But you don’t have to go through this alone.
23
JAN
Gareth's Blog: Power to Podcasting!
Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it.
02
JAN
Gareth's Blog: 2019… and Counting!
"Best wishes for 2019. Shit’s about to get weird." That’s how a good friend of mine and someone who is ahead of the curve on most things finished off an email to me in the last few days of 2018. GET weird? We’re living through changes that are taking place in ways and at speeds that would make a medieval man or woman think they were among aliens...
13
SEP
2018
Gareth's Blog: Adult Education
Nobody has time. Everyone you speak to is so busy - they’re busy at work, being parents, building their brand, changing the world and taking pictures of their food. The pressure is relentless. Most of us acknowledge that we have to eat right, do some exercise and keep up with the news, but how much time do you have to improve your mind?
01
AUG
2018
Gareth's Blog: Can everyone have their own podcast?
An ex-radio DJ once said disparagingly to someone I know that "everyone and their dog has a podcast". I don’t think it was meant as a positive comment but that is what is so exciting about podcasting. Like social media, podcasting has opened up opportunities to interact and engage directly with friends, family and consumers.
11
JUL
2018
Gareth's Blog: Priorities
In a world of constant and unrelenting media bombardment, our brains have to become really adept at prioritising, ranking and recognising the most important messaging. Every day, as close to you as your mobile screen, you’re faced with a stream of never-ending social media, pictures, video, branding, advertising, marketing, noise, updates, friend requests, WhatsApp messages, calendar invitations, podcasts, financial information, news, opinions, outrage and pressure to take it all in. It’s impossible. If you try to do all of this, all the time you’ll stress yourself out, develop a tumour, withdraw or give up completely.
