Gareth's Blog: Power to Podcasting

Podcasting is flourishing, not just globally, but in South Africa. There is no other audio medium that can reach an audience as highly engaged as podcast listeners. Loyalty and influence come with a highly engaged podcast audience and as a result, the people who make up this audience are an attractive target for brands. In CliffCentral’s six-year pioneering journey, these are just three of the lessons we have learned...