Subscribe to this channel

You can subscribe to new audio episodes published on this channel. You can follow updates using the channel's RSS feed, or via other audio platforms you may already be using.

RSS Feed

You can use any RSS feed reader to follow updates, even your browser. We recommend using an application dedicated to listening podcasts for the best experience. iOS users can look at Overcast or Castro. Pocket Casts is also very popular and has both iOS and Android versions. Add the above link to the application to follow this podcast channel.

Signup to

Sign up for a free user account to start building your playlist of podcast channels. You'll be able to build a personalised RSS feed you can follow or listen with our web player.

Gareth's Blog: 2020 Vision

Are you ready for the best decade in humanity’s history? No matter how much the news media, politicians, celebrities and climate change activists tell you we’re about to enter the gates of hell, we’re not. Things are pretty fantastic for humans...

Gareth's Blog: The End is Nigh

For as long as I can remember, I’ve been called an optimist. I think the people who called me that didn’t mean it as a compliment. Throughout human history, the cynics, stoics and mystics had more respect than the optimists - but it turns out that history is on the side of those who have a generally positive view of their existence and the overall trend for humanity. 2019 has been the year of Greta Thunberg, Hong Kong, Donald Trump, Boris Johnson, Jussie Smollett, Venezuela, Christchurch, Notre Dame and Jeffrey Epstein - so you’d be forgiven for thinking things aren’t great. But you’d be wrong… completely wrong.

Gareth's Blog: New York, New Media

Siya Sangweni (CliffCentral Brand Manager), Rina Broomberg (CliffCentral co-founder) and I were in New York last week for a series of meetings, a conference and some interesting experiences in the world of podcasting. It’s always reassuring to hear other people’s stories of pioneering their businesses and ideas in new media and to compare them to your own. You quickly realise that the distance between Johannesburg and New York is shorter than it has ever been - and that we’re having similar experiences, challenges and discovering clever solutions to the flux that all media businesses find themselves in...

Gareth's Blog: Communities: Real & Digital

People abuse the term ‘community’. A community is defined as “a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community – but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)...

Gareth's Blog: Advertising is Alive!

Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

For the last few years we’ve been told we’re in an attention economy. We are, but it isn’t for less and less - for soundbites and loud statements and #trending on Twitter - it’s for more. Marketers, pundits, speakers, writers and creatives want to make a difference, not just get your attention...

Gareth's Blog: Changing Behaviour

I remember the school run fondly. My mom would load me, my brother, and sister into the car and take us on the 30-minute drive to school. The journey had a familiar routine - passing by the same places, chatting and laughing. Someone else was always in the car though - the radio. There was a DJ cracking corny jokes at the same time every morning, making a predictable prank call, playing the number one song on the charts for that day (in 1992, it was Whitney Houston’s ‘I Will Always Love You’, which meant that we all had to hear that song every day for months, so that it was tattooed on the inside of our skulls and infected our dreams), and someone reading the news headlines. Those morning drives were the context for my teenage years...

The Power of Podcasting with Gareth Cliff, Timothy Maurice & Ernest North

Online media was in its infancy in South Africa when we made the giant leap from terrestrial radio to start Podcasting was almost unknown in South Africa and the naysayers predicted failure. Now, five years later, podcasting is the fastest growing medium in America (70% growth year-on-year for the last three years according to Edison Research) and gathering momentum in South Africa.

We’ve been collaborating with Brain and Brand expert Timothy Maurice and actuary Ernest North to assess the qualitative and quantitative effect of podcast audiences – what makes it different, how it adds value to people’s lives and how it is becoming a powerful way to connect brands to listeners.

Gareth’s Blog: The Importance of Imagination

There aren’t a lot of ways we can still exercise our imaginations. So much of it is done for us now… great TV series like Game Of Thrones or movies like Lord Of The Rings do most of the imagining for us. People don’t read fiction like they used to (or they just don’t have the time to).

Gareth’s Blog: What’s next? turned five on May 1st, a milestone for a small start-up that is now the leading podcaster in Africa. It’s amazing how quickly we incorporate new habits into our lives...

Gareth's Blog: Podcasting by Numbers

How do you measure podcast audiences? The existing metrics don’t make sense. Soon we'll be sharing some powerful thoughts and insights on why podcasting is different, and it won’t just be me talking - it will involve both actuarial and behavioural science. Before we go down another new road, and just ahead of's fifth birthday, I thought it might be interesting to talk about podcasting by numbers.

Gareth's Blog: Change my Mind

Should you vote? The truth is, I don’t know. That might sound surprising coming from someone who has always been a vocal supporter of democracy - so much so that for the last four elections I carried on like an unpaid employee of the Independent Electoral Commission, on radio, TV and in person...

Gareth's Blog: Milestones

They used to say that all roads led to Rome, but in the ancient world, you only knew how far you’d gone down the Appian Way out of Rome by checking the milestones - and venturing very far into hostile, uncivilised or unexplored territory was for madmen and exiles only...

49 episodes

« Back 25—36 More »