Gareth's Blog: Advertising is Alive!

Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

For the last few years we’ve been told we’re in an attention economy. We are, but it isn’t for less and less - for soundbites and loud statements and #trending on Twitter - it’s for more. Marketers, pundits, speakers, writers and creatives want to make a difference, not just get your attention...