Gareth's Blog: Know Thy Audience

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I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience - clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.

14 Feb 2019 English South Africa Society & Culture · News Gareth Cliff

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