The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±35 min episodes every 1 week, 2 days  |  Broadcast schedule  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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04
NOV
2020

How to Win People over (Learning from the Election: A Behavioural Insight)

As an American, Timothy Maurice shares one simple key behavioural psychology insight that merges both his experience in America with his studies in Behavioural Sciences. In this episode, he unpacks one key idea that you should take away from the US Election in order to win over people when you need support for your ideas, leadership goals, to reach consumers and much more.
28
OCT
2020

Zappy: A Happiness Activist on the Science of Psychedelics

Timothy interviews Michael Zapolin - known as Zappy, Psychedelics Concierge to the Stars in America. Zappy is on a mission to help people find happiness in themselves by helping them understand the science of psychedelics and to design a lifestyle where they get the most out of their brains. He has an upcoming documentary showing how he has helped celebrities such as Khloe Kardashian’s ex-husband Lamar Odom.
21
OCT
2020

The Science of Change with MIT Professor, Dr Deborah Ancona

Timothy speaks to MIT Professor, Dr Deborah Ancona, about the Immunity to Change - a theory pioneered by Harvard professors Robert Kegan and Lisa Lahey. This short episode gives you the insight you need to understand your hidden, competing commitments that are more important than motivation and desire in your quest to change. It's hard, but you can change when you understand it.
14
OCT
2020

Understanding What You Are Known For (New York research)

Timothy decides to repurpose the social research he did in New York to flip the question to interrogate what you are known for, and how the story you are known for can impact your influence and ultimately what you become. You can become intentional about engineering a link between your internal value and your perceived value, that will strengthen your networks and attract more opportunity.
07
OCT
2020

The Science of Content Creation with NYU Prof. Alixandra Barasch

Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.
30
SEP
2020

Behavioural Design: Designing Change

Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.
23
SEP
2020

A Neuroscience Professor’s Brain Power Short Course (Part 3 of 3)

Timothy Maurice interviews MIT Neuroscience Professor, Dr Tara Swart in a 3-part Brain Power series to help you get more out of your brain and apply the latest brain research to your personal brand and leadership journey. In this final episode, they share 5 simple strategies to boost your brain. Dr Swart is the author of best selling books, 'Neuroscience for Leadership' and 'The Source'. You will learn how to re-wire your brain, how to boost memory recall, be more creative and ultimately lead at a higher level.
16
SEP
2020

A Neuroscience Professor’s Brain Power Short Course (Part 2 of 3)

In part 2 of this series, Timothy Maurice brings back MIT Neuroscience Professor, Dr Tara Swart, as she shares research and insight into subjects ranging from navigating diversity... to channeling your brain power during uncertain times. Dr Swart is a Neuroscientist and the author of bestselling books ‘Neuroscience for Leadership’ and ‘The Source’.
10
SEP
2020

A Neuroscience Professor’s Brain Power Short Course (Part 1 of 3)

Timothy Maurice interviews MIT Neuroscience Professor, Dr Tara Swart, in a 3-part Brain Power series to offer you a simple short course to help you get more out of your brain, and apply the latest brain research to your personal brand and leadership journey. Dr Swart is the author of the best selling books, ‘Neuroscience for Leadership’ and ‘The Source’. You will learn how to rewire your brain, how to boost memory recall, be more creative, and ultimately lead at a higher level.
02
SEP
2020

An MIT Professor on your LinkedIN strategy

Timothy Maurice speaks to Ben Shields, Professor of Managerial Communications at MIT, and author of 'Persuasion in Networked Culture', about the power of persuasion and the strategic use of social media... plus the importance of having a targeted, practical plan on LinkedIN.
27
AUG
2020

Is the Female Orgasm linked to Gender Equality?

Timothy Maurice speaks to Pleasure Activist Tamar Goren about how power and patriarchal systems have attempted to stifle female pleasure, and how women can free themselves to pursue their most equal and sexually liberated selves. This conversation is deeply tied to gender equality, and you’ll discover both how the system has locked you out of your own right to pleasure, as well as how you can unlock an orgasmic dimension of you that you may not have been able to access before.
19
AUG
2020

Educating your 13-year-old Mind

Timothy Maurice asks a neuroscientist, bank CEO, student and women from all walks of life to go into the mind of their 13-year-old self, and share what they’ve learned. Your brain is influenced by its experiences and the patterns carved from youth, but you can rewire your brain to chart the next chapter of your life. It's helpful to look back and speak to your younger self in order to look forward.

257 episodes

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