Be kind: It's essential for your business - Faith Popcorn, Jon Foster-Pedley

Listen in on the conversation with legendary trend futurist Faith Popcorn - described as the Nostradamus of marketing - and Henley Business School Africa director and Dean, Jonathan Foster-Pedley, who discuss whether the pandemic has made the world more accepting of the need for kindness. The author of The Popcorn Report says it is critically important for brands to demonstrate that they care. Foster-Pedley cautions against toxic kindness and explores how to get kindness right in the business world. Popcorn and Foster-Pedley provide fresh thinking on corporate compassion.