Is your market growing or declining?
An increase in the size of the market could present your company with an opportunity to take advantage of favourable market conditions. Conversely, a declining market could pose a serious threat to your business. During your pitch, potential investors will want to see if you are prepared for both scenarios. Remember, there are opportunities in declining markets as well! In episode 51 of The Successful Pitch podcast series, Allon Raiz explores market growth and decline as it relates to your investor pitch.