Solve a problem

Loading player...

An investor wants to know that he or she is investing in something worthwhile that is actually solving a problem. Demonstrate this by using storytelling in your pitch to express the problem statement. Use a real-life client example and sprinkle in the size of the market that would be willing to pay to solve this problem – but don’t overstate the problem or the market size. Join Allon Raiz in episode 24 of The Successful Pitch to learn more.

9 Aug 2022 English South Africa Business · Management

Other recent episodes

What would you do with $100 million?

An investor is always going to probe the amount of money you’re asking them to invest. They want to make sure you’ve correctly gauged what you need to scale your business and that you’re not going to come back to them in six months or a year to ask for…

21 Feb 2023 2 min

Is your market growing or declining?

An increase in the size of the market could present your company with an opportunity to take advantage of favourable market conditions. Conversely, a declining market could pose a serious threat to your business. During your pitch, potential investors will want to see if you are prepared for both scenarios…

14 Feb 2023 1 min

Where do you see yourself in five years’ time?

In a pitch, you have to be able to communicate your vision for your business to your potential investor. You need to strike a balance between being too aspirational and unrealistic and not having any growth plans at all. Investors always strive to get a good return on their investment…

7 Feb 2023 1 min

What keeps you up at night?

Investors want to make sure you are aware of all the risks that may affect your business – which you may not have mentioned during your actual pitch. They need to know you’ve considered all possible risks and they especially want to know which are the ones that give you…

31 Jan 2023 1 min

Defensive moats and strategies

Dealing with competition is an inevitable part of business. It’s simply a fact that when your business begins to thrive, new competitors will emerge and they will want a piece of the market pie. You need to show your potential investors during your pitch that you have strategies in place…

24 Jan 2023 1 min

All episodes