#radiowontfall (29 June to 1 July 2016)
Radio Days Africa | Event, ±39 min episodes total time 26 hr 13 min
Despite being under pressure from a variety of media offerings, radio continues to thrive. Prof Franz Kruger chats to Helen Boaden, Daryl Ilbury and Leslie Ntloko about the state of radio in South Africa, the continent and across the world. #radiowontfall will look at trends in innovation and technology, as well as the relationship between audiences and radio brands in a changing landscape.
Prof. Franz Kruger (Director: Wits Radio Academy) Helen Boaden (Director: BBC Radio) Daryl Ilbury (Journalist, Writer, Author)+ Leslie Ntloko (Group Executive: SABC Radio) Despite being under pressure from a variety of media offerings, radio continues to thrive. Prof Franz Kruger chats to Helen Boaden, Daryl Ilbury and Leslie Ntloko about the state of radio in South Africa, the continent and across the world. #radiowontfall will look at trends in innovation and technology, as well as the relationship between audiences and radio brands in a changing landscape.
Tom Webster (Vice-President: Strategy, Edison Research - USA) Understanding consumer behaviour and consumption is critical to the success of any broadcasting business. Tom Webster shares insight into research projects conducted by Edison for their clients across the globe. He will touch on global research trends and how broadcasters should approach the question of research.
Your presence in a digital space is critical in engaging with audiences. When done right, it enhances your brand significantly. Arthur Goldstuck examines brands that are doing good and bad work in the digital space, focussing on websites, mobi and apps
Helen Boaden (Director: BBC Radio – United Kingdom) Having undergone extensive analysis of the role of the BBC in the UK with the British government, Helen Boaden shares her insight into how the BBC has positioned itself as a multi-channel public service provider. Considered as one of the leading public broadcasters internationally, the BBC is often regarded as an industry trendsetter and example of best practice.
In-car listening has always been a strong area of consumption for traditional radio. The Connected Car is a concept which involves access to a multitude of platforms through data streams in your car. This has received much attention in the USA as it will ultimately disrupt an area where radio has previously dominated. Neale Hill shares his company's innovations in this regard. The following sources are credited: Ford Motor Company, Byrnesmedia.com, mckinsey.com, autoconnectedcar.com, and Ray Kurzweil – “Bold”
Kaizer Kganyago (SABC), Don Laka (Kalawa Jazmee Records), Greg Maloka (Kaya Fm) discuss various aspects of South Africa’s radio past, and the development of broadcasting houses. What changed and what stayed the same in the Music Scene.
The #MMA has established itself as a leading music-awards event in South Africa. Metro FM uses the awards to engage and interact with their audience. Sibongile Mtyila talks about the growth and success of the awards, as well as the way in which MetroFM utilises the awards to create brand loyalty and awareness through compelling content.
Eric Eisen (Marketing Manager: SoCast - Canada) Have you ticked all the boxes on your digital checklist? Broadcasters no longer consider digital as a potential offering. Instead, it is an integral part of any radio station’s content platform. Eric Eisen shares his thoughts on what strategies radio stations should employ to ensure traction and revenue success on their digital platforms.
In this session, Daryl Ilbury will explain the effect that the disruption of the media environment has had on the media consumer, the opportunities it provides, and the four questions content creators in radio need to ask themselves in order to capitalise on it.
Ravi Naidoo (Station Manager: 947) Big dreams and aspirations in our business are often replaced by reality and operational needs. The radio industry requires young and innovative talent, but talent also need to understand what the industry needs from them to successfully operate as a radio professional. Ravi Naidoo talks about how talent should approach potential employers, and what skills they should possess to stand a better chance to break through.
Justine Cullinan (Station Manager: 5FM) The SABC recently made headlines with an announcement that all its radio stations are required to play 90% local music with immediate effect. The implications for the commercial portfolio are more challenging and far-reaching than for their public counterparts. Relevance to audience, income generation and brand promise are areas that could be affected. Justine Cullinan explains how 5FM tackled this directive.