#RDA16: Activation Station (30-06-2016)

Nick Efstathiou (General Manager: OFM)
Programming and marketing departments in radio stations often meet in a common activation space. Nick Efstathiou details best practices in ensuring both client and radio station enjoy maximum benefit from an event. Having spent both time as a programming and marketing manager, Nick understands the challenge to ‘Think Big’ and to guarantee results for a paying client.