#HackingTheCommuterCode (29-06-2016)
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Tom Webster (Vice-President: Strategy, Edison Research - USA)
Understanding consumer behaviour and consumption is critical to the success of any broadcasting business. Tom Webster shares insight into research projects conducted by Edison for their clients across the globe. He will touch on global research trends and how broadcasters should approach the question of research.
Understanding consumer behaviour and consumption is critical to the success of any broadcasting business. Tom Webster shares insight into research projects conducted by Edison for their clients across the globe. He will touch on global research trends and how broadcasters should approach the question of research.