The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±41 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author. The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide? Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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19
JUN

The Science & Business of Eye Lashes

Timothy brings you a 3-part series from MIT’s Sloan School of Management - where he interviews leading global voices in Cambridge, Massachusetts. In Part 1, he interviews the CEO and Founder of Velour Lashes, Mabel Lee, about how she started a luxury eyelash business out of Toronto, Canada.
13
JUN

Thriving as an Outsider

Timothy catches up with a banker who is an outsider in Cape Town. And in light of the recent letter penned by Tinyiko Ngwenya about why she left Cape Town, he wanted to speak to Sbusiso Khumalo about why he is staying in Cape Town, and how he deals with the social imbalance.
29
MAY

Succeeding with your Healthiest Mind

Timothy speaks to two psychologists - Aleeshah Nujjoo and Charlene Omrawo, co-founders of Move Consulting, about how they are embarking on making sure employees in the workplace thrive at their highest psychological level. They even sit Timothy down and assess his wacky mind... see if you agree with their assessment!
15
MAY

The Art & Psychology of Eye Contact

Timothy shares a story about his accidental eye contact moment with former US President Bill Clinton, and then unpacks the art and psychology of eye contact and how it could be the skill you need to thrive in your career.
02
MAY

Trevor Noah & The Surprise Effect

Timothy explores the science of surprise and shares a story about how he got surprised at the taping of Trevor Noah’s Daily Show. He also explores how you can use surprise in your brand strategy to build more loyal consumers.
24
APR

Influencing Legally

Timothy Maurice shares a conversation he had in New York with Attorney Maushami Chetty, about how Influencers need to think about the legal side of thriving as an influencer (from contracts to all legal agreements) to protect their influence potential. We are all influencers and it’s getting serious!
12
APR

Pillow Power

Timothy speaks to another inspiring and innovative entrepreneur in New York, Kalle Simpson, who left North Carolina to pursue her entrepreneurial goals. Kalle is co-founder of a lifestyle beauty company, built around the enhancing power of a pillow. He also speaks to co-founder Isaac Oppenheimer and associate Tenlie Mourning about their relationship with pillows and the business of pillows.
03
APR

Thriving in New York: Nadia Neophytou

Episode 1 in a 3-part series. Timothy speaks to 3 leading voices about how they took their talents to New York - one of the most challenging cities in the world - and began building their career. In the first episode, he speaks to entertainment journalist Nadia Neophytou about what she has learned going from a small town girl to an international celebrity whisperer.

180 episodes

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