The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±37 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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Hundreds of South Africans share their Political Hopes

Drawing on his research around what’s required for the brain to operate at its highest level, Timothy asks South Africans which political party will best position them to live their goals and dreams. From a Neuroscience perspective, the brain requires what’s termed ‘Total Reliable Resources’ in order to operate at its full peak. Essentially, the political party in charge is a critical resource that can provide an environment for your brain to thrive. Hear South Africans from all walks of life open up about their hopes and dreams!

An Untold Success Blueprint

In this bonus episode, Timothy shares the untold story of how Naomi Osaka’s father, Leonard Francois, used a special blueprint to make his daughter the number one tennis star in the world.

Architecture & A Nation’s Identity

Timothy Maurice sits down with architect Themba Mekwa to discuss the role of architecture in carving a nation’s identity. They also discuss what’s more important - architecture or music.

Freeing Your Mind from Others' Pain

Timothy shares a story about how his father would not let him cut his hair when he was a teenager, and how this impacted his life. The ability to free yourself from others' pain by reconciling issues that were transferred on to you by a parent, family member, friend, colleague or anyone important to you, is vital to experiencing your highest and most liberated and creative self.

What Gratitude Does to Your Brain

Timothy explores how the brain and immune system are boosted by gratitude, and he conducts a social experiment with his friends and colleagues to test the gratitude effect. The voice notes come from people in 4 different countries. With Black Friday and Thanksgiving looming, this is a special thanksgiving episode!

Dreaming after getting Knocked Down

Timothy Maurice shares a story about an inspiring entrepreneur, Caitlin Rolle - a young woman who started a business while sick in bed, unable to move and how being knocked down may be the best thing to happen for your brain and body. Music produced by ‘Party in the Weekend’.

Working Out Your Two Brains

Timothy Maurice explores how we have a brain in our head and one below the neck - in our body. He speaks to celebrated Personal Trainer Mapule Ndlovu about her Mind Body philosophy, which she calls the Mapule Effect.

What People in New York think of South Africa

Timothy Maurice goes onto the streets of New York City to find out what people think about the brand South Africa. He is ignored and cursed at, but ultimately hears from people around the world... and the implications to South Africa’s bottom line are extraordinary!

An Orphan meets Jewish Excellence

Timothy Maurice shares a story about a 10-year-old orphan who is now about to graduate and stands at a crossroads, having to make a decision about whether to accept an offer from a brand pioneered by Jewish Excellence. As a mentee of Timothy’s, he shares the story of how they met and his understanding of Jewish culture.

Personal Brand Influence

Timothy Maurice catches up with rising YouTube and Instagram star Nadia Jaftha to learn about the creative process and mindset that has gone into her building her red hot personal brand influencer buzz.

207 episodes

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