The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±40 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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The Other Pleasure

Timothy explores the two dimensions of pleasure - the said and unsaid dimensions. This episode may change everything you ever thought about what gives your brain pleasure.

Social Media Persuasion: Strategies from MIT

Timothy brings you part 3 of his 3-part series from MIT’s Sloan School of Management, where he speaks to Senior Lecturer, Dr Ben Shields, about Social Media Persuasion and Influence. Dr Shields is the author of Social Media Management: Persuasion in Networked Culture. He shares advice from his book and course about building persuasion in the digital age, and what some of the common mistakes leaders and entrepreneurs make when building their social media strategy.

Driving - Saudi Arabia's Next Generation of Leading Women

Timothy brings you part 2 of his 3 part series from MIT’s Sloan School of Management where he speaks to Dr. Sufana Almashhadi, a Postdoctoral
Brain Research Fellow at MIT’s McGovern Institute for Brain Research about her journey as a Saudia Arabian woman in this critical chapter of history. Timothy also speaks to a Saudi Journalist, Layan Damanhouri about how women are processing the right to drive and what it means to the gender transformation journey. You’ll be inspired and may just take ideas away to contribute to your own goals.

The Science & Business of Eye Lashes

Timothy brings you a 3-part series from MIT’s Sloan School of Management - where he interviews leading global voices in Cambridge, Massachusetts. In Part 1, he interviews the CEO and Founder of Velour Lashes, Mabel Lee, about how she started a luxury eyelash business out of Toronto, Canada.

Thriving as an Outsider

Timothy catches up with a banker who is an outsider in Cape Town. And in light of the recent letter penned by Tinyiko Ngwenya about why she left Cape Town, he wanted to speak to Sbusiso Khumalo about why he is staying in Cape Town, and how he deals with the social imbalance.

Succeeding with your Healthiest Mind

Timothy speaks to two psychologists - Aleeshah Nujjoo and Charlene Omrawo, co-founders of Move Consulting, about how they are embarking on making sure employees in the workplace thrive at their highest psychological level. They even sit Timothy down and assess his wacky mind... see if you agree with their assessment!

The Art & Psychology of Eye Contact

Timothy shares a story about his accidental eye contact moment with former US President Bill Clinton, and then unpacks the art and psychology of eye contact and how it could be the skill you need to thrive in your career.

Trevor Noah & The Surprise Effect

Timothy explores the science of surprise and shares a story about how he got surprised at the taping of Trevor Noah’s Daily Show. He also explores how you can use surprise in your brand strategy to build more loyal consumers.

184 episodes

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