The Brain and Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±33 min episodes every 1 week, 1 day  | 
Timothy Maurice Webster is a 4-time bestselling behavioural psychology author.

The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities.

Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world.

You’ll be escorted to the edge of your brain’s boundaries and discover more of who you are and how you can influence yourself, others and the world.

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Hack your Life and get More out of it

Timothy Maurice sits down with Australian Bio Hacker, Speaker and Human Potential thought leader, James Yates, to explore how to hack your life and increase personal capacity... and how he and his partner changed their lifestyles to defy the odds to not only boost their health and brain power, but also how they had a baby - despite doctors saying they couldn’t.

Designing Change: Urgent for Leaders

Timothy shares a research conversation with Dr Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change'. And they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.

Behavioural Science made Simple with Melina Palmer

Timothy speaks to Melina Palmer, the author of ‘What your Customer Wants and Can’t Tell You’, about simple ways to apply behavioural science to business and your personal life. Melina consults and teaches on the subject, and is passionately driven to remove the jargon and make the science accessible. She offers a certificate course for anyone who wants to use the principles in their careers and personal journeys - in partnership with Texas A&M University, in their human behavioural lab. For more on Melina and her work, go to

A Brand of Servant Leadership

Timothy travels to Rome to hear from global entrepreneurs about how they have sacrificed and navigated entrepreneurship and leadership post the pandemic. This episode is designed to inspire you to consider your brand of leadership during these times.

The Law of Attraction with an MIT Neuroscientist

Timothy shares a conversation with MIT Neuroscientist Dr Tara Swart, about the brain science behind the law of attraction, which is the basis of her latest book, The Source. This conversation will inspire you to use tools such as action boards to attract your heart’s desires.

5 Powerful Arousal Strategies (Pt 3 of 3)

Timothy presents the third episode in the psychology of arousal. In this episode, he shares 5 power arousal strategies to awaken others, to trigger others' interest in you, your ideas, your brand or whatever you’re trying to share with the world.

Meeting Oprah, The Art of Influence

Timothy shares one of his favourite episodes - what he learned about influence from meeting Oprah. This is a bonus episode as he puts the finishing touches on episode 3 of the Arousal series.

The Arousal War (Pt 2 of 3)

In episode 2 of 3, Timothy unpacks what he terms the ‘arousal war’, which looks at how your evolved conscious mind, your unconscious mind, and social media algorithms are fighting for your brain and behaviour.

The Arousal Need with Neuroscientist Dr Dean Sherzai (Pt 1 of 3)

Timothy explores how our nervous systems are wired to experience arousal, and why if you hope to succeed, you must be prepared to arouse others with your ideas and products. Dr Dean Sherzai - a Neurologist and Neuroscientist at Loma Linda University in Southern California - explains why our brains are wired for arousal, and why it’s not just for pleasure, but for survival too.

Arouse: Trailer

Timothy brings you his latest series on the neuroscience of arousal, and why you should be proactively trying to arouse people from their dormant view on who you are and what you have to offer. The 3-part series will explore the biology of arousal, the arousal war and how to apply the principles to trigger desire.

What does your brain want more or less of?

Timothy asked his global network at the beginning of the pandemic how the pandemic was influencing what they wanted more of and less of in their lives. Over a year later, he wants to know how Covid-19 has impacted you and your desires - what do you want more of and less of? Email your thoughts about how your desires have changed since the first lockdown to

293 episodes

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