The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±43 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author. The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide? Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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Who Do You Follow?

Timothy Maurice explores how who you follow can impact perception. He shares some data from a few high-profile social media accounts... you make the call of how who they follow says something about them.

Is it Time for You to Quit?

Timothy Maurice shares in this retrospective episode, Claire Mawisa’s leap of faith. Claire is now a journalist/reporter on Carte Blanche - but in this episode she had just left her KayaFM job and had no idea what was next. Literally no idea where she would get an income and make money. It's gripping to hear her vulnerability against the backdrop of her now living her dreams.

The Allure

Timothy Maurice explores why it’s important to come to terms with what allures you.

The Hook

Timothy explores the concept called 'The Hook' - how brands and social media lock our brains in and consume us. Joining the discussion is Andile Makaring, a psychology graduate.

The Neuroscience of Relationships (Updated)

Neuroscientist Dr Tara Swart talks to Timothy about the Neuroscience of relationships and how the people around you impact brain power. Colleagues and personal relationships have an extraordinary impact on your brain's ability to function at a high level - evaluating and engineering healthy relationships is vital.

The Impostor Syndrome

Ever felt like a fraud, like you don't deserve to be where you are doing what you're doing? It's quite common and Timothy Maurice explores how he dealt with it, and what psychologists say you should do about it.

155 episodes

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