The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±36 min episodes every 1 week, 2 days  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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A Conversation with Jeff Bezos & Elon Musk

Timothy Maurice cleverly engages the minds of Jeff Bezos and Elon Musk, by having actors read their quotes from their public statements - in order to understand how these iconic entrepreneurs think critically to grow their businesses, their wealth, as well as how they impact society.

Connecting the Brain’s Dots

Timothy Maurice explores a concept called Patternicity, or the brain’s pattern recognition capacity. He speaks to award-winning TV host and mega influencer Ayanda Thabethe about her tweet that went viral about the value of starting from the bottom and connecting the dots along the way. In this episode you’ll learn the importance of association learning and the power of patterns, as well as being inspired by Ayanda’s personal story.

An Influence Chat with Steve Harvey

Timothy Maurice shares a '5 Key Idea Influence Conversation' with Steve Harvey and his wife Marjorie Harvey. They explore social impact, heritage, relationships, partnerships and legacy. As you go about building your influence, these key pillars will be vital. The original conversation aired on CNBC Africa.

Strategies for more Privilege

Timothy Maurice explores the evolutionary psychology of privilege, and why we are naturally inclined to desire it. He also offers 7 strategies to gain more access to it within your key stakeholder network.

America: A Lesson in Behavioural Design

Timothy Maurice shares one major behavioural design lesson that individuals, leaders and governments can learn from how America is going about its social goals wrong. This episode is for people who want to use the behavioural design to implement change in their home, workplace and society. This promises to be a perspective that needs to be heard and does not point the finger at any group, but seeks to offer a tangible solution that addresses deeply rooted psychological challenges that prevent social and professional progress.

The Neuroscience of Action Boards

Timothy Maurice speaks with Neuroscientist and Senior Lecturer at MIT, Dr Tara Swart, about her latest book, The Source, which explores the science of the Law of Attraction and what she terms Action Boards, commonly known as Vision Boards. Her book has been translated into more than 30 languages. Dr Swart unpacks why developing action boards can be so powerful in this moment in history.

Touch, An Essential

Timothy Maurice explores the science of touch with his friend Rafique Symonette - an entrepreneur living in the Bahamas, operating in the tourism business... who happens to also be quarantining alone. They discuss the role of touch in a lockdown, with little to no touch - and a few hacks to survive a life with reduced contact.

All the World's a Stage

Timothy Maurice interviews actress Angela Sithole and leadership consultant Raquel Brown from Hollywood, California about how to take on this new stage the world has presented us by owning whatever role you decide to play. It's all about the art of choosing and accepting a role in your personal and professional life.

More or Less

The pandemic has inspired people to rethink what they want more of, and what they need less of in their lives. Our consumer behaviour patterns had already begun to change in what has been called the 'dematerialisation of consumption'. Timothy Maurice unpacks this, and reaches out to his network to find out how people's consumption desires are shifting.

The Science of Dressing in Quarantine

Timothy Maurice explores how clothing impacts our psychology in a concept called Enclothed Cognition, and why even in quarantine, your style matters. He reached out to listeners and they shared what they’re wearing while working from home.

The Psychology of a Pornstar

Timothy Maurice stumbled on an interview with an educated, gender equality fighting pornstar named Angela White. He became fascinated by her women’s equality research, and wanted to share what he learned about the mindset of a successful pornstar!

Happiness in the Brain

Timothy Maurice hit the streets and asked over 100 people if they are happy. He also solicited voice notes from around the world about happiness. Along with the insights he gathers from people on the street, he shares the latest research about the science of happiness... with the hopes that you will challenge and evolve your definition of what it means to be happy as the world becomes increasingly complex.

227 episodes

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