The Business of Election Campaigns

GUEST - Thebe Ikalafeng - Founder and CEO of Brand Leadership Group
It’s Presidential election season and that can only mean one thing. Political ads galore! We will mute the TV, turn down the radio, look the other way as we pass a campaign worker taking surveys, at the very hint of a political message. We generalize what the ad message will entail – one candidate bashing another, using bits of pieces of material to distort whole truths, and never fully explain how they plan to fix the issue at hand.
For advertisers, however, it’s a season of opportunity. During this visceral political season, the needs of every candidate from their campaign and marketing teams are similar– the best outreach, the best strategy, use of funds, and proof of how it will get them elected.
27 May 3PM English South Africa Business News · Investing

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