What makes a great rewards programme?
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GUEST – Amanda Cromhout - CEO of Truth
Market research firm BrandMapp and consultancy Truth have published the 2023/24 Loyalty Whitepaper, revealing which loyalty programmes are the most used in South Africa – with Checkers Xtra Savings now in the top spot.
The whitepaper looks are different economic segments, namely the ‘economically active’ group of South Africans – homes with a monthly household income of at least R10,000 – and the ‘mass market’ consumer – lower-income households earning less than R10,000 a month.
Economically active consumers only represent 30% of all adults but are 100% of the country’s tax-paying base and 85% of all consumer spending. The most popular loyalty programmes change significantly across segments.
Market research firm BrandMapp and consultancy Truth have published the 2023/24 Loyalty Whitepaper, revealing which loyalty programmes are the most used in South Africa – with Checkers Xtra Savings now in the top spot.
The whitepaper looks are different economic segments, namely the ‘economically active’ group of South Africans – homes with a monthly household income of at least R10,000 – and the ‘mass market’ consumer – lower-income households earning less than R10,000 a month.
Economically active consumers only represent 30% of all adults but are 100% of the country’s tax-paying base and 85% of all consumer spending. The most popular loyalty programmes change significantly across segments.