EP131: Sometimes More is More - More Time and More Great Resources... More Results

We chat partnership, collaboration, synergy and a respect for time on this week’s The DOC & The GURU Podcast, as we welcome Wendy Bergsteedt, Group Head of Marketing at Coronation Fund Managers, and Independent Creative Consultant at Number 10, Ahmed Tilly.

In another very insightful episode, we examine Coronation’s latest campaign – a nostalgic throw-back to lifestyle ads of the 80s. But we don’t only look at the work, that is great and doing really well; we examine the unique way in which Wendy brought together the best people to work in a truly collaborative manner alongside their lead agency, Ogilvy, to produce the campaign (with the starting secret - leave your ego at the door).

Here they break the mould, challenge the industry advertising parity and a category convention by saying that ‘good things come to those who don’t wait to invest’. Whilst everyone else has been preaching patience and time, this campaign and its message is exactly the opposite; in order to live your best life, you don’t have time and need to display a sense of urgency.

So, if you want to hear about being ‘Freshly Consistent’, along with other great marketing insights and lessons, don’t miss out to hear from two experts in their field on The DOC & The GURU Podcast.

#marketing #media #collaboration #synergy