EP121: Sanlam Sydney Shares..
We often say it (as we have such fantastic guests on our show), and we’ll say it again - if you want to hear an action-packed and highly informative episode on marketing, then do not miss this one!
Sydney, takes us through his business journey, where today he is a senior executive managing a proud 104-year old brand in 45 countries globally.
We chat about Sanlam’s recent brand change to ‘live with confidence’, how that has been received both internally and by the market, their purpose to empower generations to be financially confident, secure and prosperous, and their brand success across a range of measures.
We also examine how to operate at your optimum and be your best self with the IKIGAI model.
Sydney further shares his views on the Marketing Achievement Awards and its theme of ‘Marketing Means Business’ and why marketing should make a difference in society. We close by chatting about the important role of the Marketing Association of South Africa (MASA), where he is the Chairperson, and the need to build a strong and professional marketing community.
Again, invest in yourself by listening to this episode of The DOC & The GURU Podcast – it’s really worth it.
#marketing #brand #ikigai #podcast