EP105: SABC Angie Hammond - BRC RAMS_21 It's radio. Just not radio as we know it.
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The shift in methodology from the long-established RAMS diary format to DAR (Day After Recall) signals the BRC intention to adopt a holistic measure of consumer listening behaviour. This week on The Doc and The Guru podcast we chat with SABC Head of Insights Angie Hammond about the implications of the new BRC RAMS release for media planners and buyers.
Innovation always comes with a degree of anxiety and it’s a peculiarity of media strategists that, while we actively promote change in media research, we constantly seek reassurance by referencing the old and familiar. The release of the latest BRC RAMS is no exception.
Can we compare BRC RAMS21 listenership with past listenership figures? Should we be reviewing the radio ratecard?
In this episode of The Doc and The Guru podcast we review some the technical issues around the new RAMS methodology and sampling framework. Accessing upmarket gated communities has increasingly been a challenge for researchers, so how does BRC RAMS21 deal with this?
How does POPI legislation impact the new CATI methodology used to establish station listenership? If you’re a radio station carrying advertising for soft drinks and teenage skincare products, you might want to take a listen.
When it comes to the drone perspective for overall listening behaviour and station listenership specifically, it seem the more things change the more they stay the same. The big stay big and the small stay small. But did Khulumamedia get it wrong this time?
Take a look for yourself on Khulumamedia’s Blog – The Shatner Factor.
Subscribe #free to The Doc and The Guru podcast and find out about the rollout of the BRC listening panel data in 2022 because BRC RAMS is just the first step in the journey towards a holistic measure of listening behaviour. It isn’t the final destination.
Innovation always comes with a degree of anxiety and it’s a peculiarity of media strategists that, while we actively promote change in media research, we constantly seek reassurance by referencing the old and familiar. The release of the latest BRC RAMS is no exception.
Can we compare BRC RAMS21 listenership with past listenership figures? Should we be reviewing the radio ratecard?
In this episode of The Doc and The Guru podcast we review some the technical issues around the new RAMS methodology and sampling framework. Accessing upmarket gated communities has increasingly been a challenge for researchers, so how does BRC RAMS21 deal with this?
How does POPI legislation impact the new CATI methodology used to establish station listenership? If you’re a radio station carrying advertising for soft drinks and teenage skincare products, you might want to take a listen.
When it comes to the drone perspective for overall listening behaviour and station listenership specifically, it seem the more things change the more they stay the same. The big stay big and the small stay small. But did Khulumamedia get it wrong this time?
Take a look for yourself on Khulumamedia’s Blog – The Shatner Factor.
Subscribe #free to The Doc and The Guru podcast and find out about the rollout of the BRC listening panel data in 2022 because BRC RAMS is just the first step in the journey towards a holistic measure of listening behaviour. It isn’t the final destination.
