By adding digital metrics to a radio campaign or promotion, the lines between digital and traditional media blur even more. Jonathan Lumley (Kagiso Media) will explain the harnessing of digital platforms, mixed campaigns exploring the creative synergies, and highlight the power and effectiveness of radio campaigns.
With the advent of digital platforms and social media, in particular, we all know that radio has to change as a business to accommodate these new challenges. Lance Claasen (MD: The Un-Told Media) has done research on business models for radio in the digital age. He has come up with…
The retail radio space has been quietly developing over the last decade with several retail giants employing radio broadcasting as part of their in-store experience. Justine Smit (Adsat) tells us more about the psychology of retail radio.
Buzz words like the fourth industrial revolution, industry 4.0 and tech revolution have created a great deal of uncertainty in many industries across the world. While tech giants appear to have it all together, the African context is largely different. Given the hype, it is important to pause and evaluate…
A regular contributor and friend to Radio Days Africa, Arthur Goldstuck (CEO: World Wide Worx) shares his thoughts on the space where music and technology meet.
Simon Brown (Investor, Trader, Podcaster) speaks about the Just One Leap podcast series. The strategy behind it, the humble beginnings and why he does it.
Taurai Mabhachi Kufa is a displaced media activist fighting for change and reform in his native Zimbabwe. Radio Days Africa provides a platform for the Media Technology Trust to share its ideas on the changing face of media in Zimbabwe.
Eleanor Mannion (Journalist: RTÉ, Ireland) creates documentaries using mobile phone technology only. She’ll show you how. Join this master class to learn what tools you can use and how it is done.
Jan Brückner (Benz Town Branding) will demonstrate and create an audio-imaging package live during this master class. Engage with and learn from a top audio producer and see Benztown in action!
Not yet Uhuru is a multigenerational, informative show that provokes conversation around critical issues that affect young women every day. The hosts tackle issues about sex, friendship, alcohol abuse, financial independence and life in general. Join Lebo Mafoko (CEO: Soul City) and Kgali Kedijang (Project Manager Radio Hub: Soul City)…
Community radio plays an integral part in South African dialogue and the sharing of information at grass-roots level. But the sector is challenged. Financial problems, staffing issues, board interference and matters around regulation and distribution appear to continually hamstring the industry. Join the Dept of Communications, Prof. Franz Krüger (Director:…
There is an interesting link between building communities and entertaining/educating audiences through content. Coupled to this is the celebration of iconic figures within a community. As a station, Lotus FM has been through a turbulent period. The Indian community in South Africa has suffered at the hands of the Public…
Zenzele Ndebele is a journalist, activist and entrepreneur. He will speak openly about the current state of radio in Zimbabwe and the need for the airwaves to be legitimised. With a variety of problems plaguing the radio landscape, this session will give great insight into this territory.
Kirsty Watermeyer (99FM Namibia) was nominated at the New York Radio Festival for her weekly talk show, Master Your Destiny. Using radio to drive social and environmental change, the show is a first in Namibia. The popularity of the programme has seen it morph into a television show. Kirsty will…
Confused as to how the winners at the Liberty Radio Awards are chosen? Not understanding why you can’t break through? Join Lance Rothchild (CEO: Liberty Radio Awards) as he shares how the judging process works, what makes a winning entry and how you can join the winners in 2019!
After independence in 1960, the instance of talk radio in Nigeria diminished substantially. Political interference and the need to control the narrative saw many talk-based stations close down. Talk is, however, regaining popularity despite a charged environment. Nelly Kalu (Talk Host: Nigeria Info FM) shares her own experiences of censorship…
5 Jul 2018
36 min
4 – 24
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