Radio Days Africa RDA 2018 #storyteller

#RDA18:The Digital Blur

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By adding digital metrics to a radio campaign or promotion, the lines between digital and traditional media blur even more. Jonathan Lumley (Kagiso Media) will explain the harnessing of digital platforms, mixed campaigns exploring the creative synergies, and highlight the power and effectiveness of radio campaigns.
6 Jul 2018 English South Africa Education · Technology

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