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#RDA: In-Store, On-Air
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The retail radio space has been quietly developing over the last decade with
several retail giants employing radio broadcasting as part of their in-store experience. Justine
Smit (Adsat) tells us more about the psychology of retail radio.
several retail giants employing radio broadcasting as part of their in-store experience. Justine
Smit (Adsat) tells us more about the psychology of retail radio.