Gareth Cliff on...
Gareth Cliff is known for his well-articulated and strong opinions about politics and current affairs. Hear them in his own voice here.
Gareth's Blog: Milestones
They used to say that all roads led to Rome, but in the ancient world, you only knew how far you’d gone down the Appian Way out of Rome by checking the milestones - and venturing very far into hostile, uncivilised or unexplored territory was for madmen and exiles only…
Gareth's Blog: Know Thy Audience
I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience - clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted…
Gareth's Blog: Helping you to Understand Cancer
Imagine leaving your doctor after receiving the dreaded news that you have cancer. The sinking feeling, the anxiety, the loneliness of that moment. If it hasn’t happened to you, then chances are that it has happened to someone you know and love. Some people don’t have to imagine. It’s gut-wrenching, terrifying,…
Gareth's Blog: Power to Podcasting!
Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it.
Gareth's Blog: Adult Education
Nobody has time. Everyone you speak to is so busy - they’re busy at work, being parents, building their brand, changing the world and taking pictures of their food. The pressure is relentless. Most of us acknowledge that we have to eat right, do some exercise and keep up with…
Gareth's Blog: Can everyone have their own podcast?
An ex-radio DJ once said disparagingly to someone I know that "everyone and their dog has a podcast". I don’t think it was meant as a positive comment but that is what is so exciting about podcasting. Like social media, podcasting has opened up opportunities to interact and engage directly…
Gareth's Blog: Priorities
In a world of constant and unrelenting media bombardment, our brains have to become really adept at prioritising, ranking and recognising the most important messaging. Every day, as close to you as your mobile screen, you’re faced with a stream of never-ending social media, pictures, video, branding, advertising, marketing, noise,…
Gareth's Blog: An antidote to madness
The social media world is fast, complex and unforgiving. Many brands find themselves targeted, maligned and sometimes unwittingly embroiled in controversies which seem, at the time, damaging and unfair – and which can have dire consequences…
Gareth's Blog: Podcasting 2018
South Africa is starting to catch up! I read just yesterday that Jacaranda FM (and their parent company, Kagiso Media) have launched a podcast resource called Jacpod, and Primedia recently announced a collaboration with Triton Media, showing that the two biggest independent media companies see the rise of podcasting as…
Gareth's Blog: Social Justice - what else should we do?
Social justice, for most people, is about equality, freedom, opportunity and fairness. That’s what they tell you, anyway. Most of us wouldn’t object to those things, except that equality usually means equal misery; freedom means mine not yours; opportunity means mine at your expense and fairness is so subjective that…
Gareth's Blog: How to Live a Meaningful Life
I interviewed Dr Jordan B. Peterson last week. He’s a former professor at Harvard and professor of evolutionary psychology at Toronto University. He has become an internet celebrity because of the way he reasons away politically correct nonsense and espouses personal responsibility and self-worth, especially popular with disenchanted young men…
Gareth's Blog: What People Want to Hear in 2018
If you want thought leadership; meaningful interaction; a space to explain ideas, new products and positioning - if you want to appeal to the leading edge of the market, you simply cannot afford not to be involved with podcasting.
Gareth's Blog: Budget Smudget
Gareth Cliff gives his thoughts on the 2018 Budget speech… and asks what government is cutting back on.
Gareth's Blog: To New Beginnings...
With the resignation of Jacob Zuma as President of South Africa, it leaves the door open to new beginnings.