Season2: EP2: Demystifying influencer marketing rules and regulations

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK.

Grab a cup of coffee and listen as we discuss:
• Why disclosure in influencer posts is important for brands and influencers.
• Do consumers understand the labels influencers use to disclose brand partnerships?
• Is it the responsibility of influencers or brands to ensure transparency and disclosure?
• Does public naming and shaming work?

Listen to the episode here:

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